Expert mode is the Google Ads platform which gives you access to all the advanced settings. Experienced advertisers generally create their Google Ads campaigns in expert mode and analyze all the KPIs to optimize towards increasing conversion rates while lowering cost per acquisition.
The most important KPIs in expert mode campaigns are: Clicks, Impressions, Average cost per click, click-through rate, conversions, cost per conversion, conversion rate, top Impression share, lost top Impression share due to rank or budget, and quality score. The above-mentioned KPIs can help you make decisions to optimize your Google Ads campaign and increase the number of leads or conversions.
Another incredibly important feature of the Google Ads expert mode platform is the ability to perform Auction Insights reports. This is the report that shows you who your competitors are on Google Ads and where you rank against them.
Within the platform, there is also an option to view your keyword quality score. The keyword quality score is a rating used to gauge how well your campaign structure is and it can impact how much you pay per click and where you rank on Google. A higher-quality score typically leads to better ad rank and lower cost per click.
The above-mentioned benefits are just a few of an endless list that makes expert mode the go-to for seasoned experienced advertisers that want to get the best results for themselves or their clients.