What is a Google Ads expert?

A Google Ads expert knows precisely how Google Ads truly works and has tested different advanced settings to create his own opinion. A Google Ads expert is usually someone who has audited and managed hundreds of accounts over many years and can navigate the platform with their eyes closed. A true Google Ads expert also knows how different businesses perform, the average cost per click for various industries, and seasonalities.

A Google Ads expert must also know about Google’s policies, Google My Business, Google Analytics, Google Tag manager, the anatomy of a perfect landing page, conversion tracking, and all the tools to do keyword research and competitor research.