Understanding Conversion Value in Google Ads

As a business owner, you want to get the most out of your online marketing campaigns. One way to do this is by leveraging conversion value in Google Ads. Knowing how to properly set and measure conversion values can help maximize your return on investment (ROI) and improve your overall campaign performance. Let’s break down what conversion value is and how to set it up in Google Ads.

understanding conversion value in google ads

What Is Conversion Value? 

Conversion value is the estimated monetary value assigned to a conversion. For example, if someone purchases a product on your website, you can assign a monetary value to that purchase that reflects the worth of the sale. When setting up conversion values in Google Ads, you will be able to assign different values for different actions taken by users on your website. This allows you to track which particular actions are resulting in the highest ROI for your campaigns.  

Setting Up Conversion Values 

Before you can start assigning values for conversions, you need to create goals within your Google Ads account. These goals will define when an action has been taken and should be tied to an event (e.g., purchase, signup). Once these goals have been established, you will be able to assign specific values for each goal type. You can also adjust the conversion value settings for each individual campaign or ad group within your account so that different campaigns have different associated values for different goals/actions taken by users.  

Measuring Conversion Values 

Once you’ve setup up your conversion values and launched your campaigns, it’s time to start measuring their performance and making adjustments as necessary. The “Conversions” tab within Google Ads provides detailed metrics related to conversions such as the total number of conversions, cost per conversion, etc. You can also use the “Analytics” tab within Google Ads to dive deeper into understanding user behavior on your website and how it relates back to conversions/conversion values set in place within Google Ads.  


Setting up conversion values in Google Ads is an important step toward getting the most out of any online marketing campaign you run through the platform. By assigning monetary values for conversions based on user actions taken on your website, you are better able to track ROI from each campaign as well as make more informed decisions about future advertising strategies based on past performance data.. Knowing how to measure and adjust these settings accordingly can help ensure that your campaigns are performing optimally so that you get maximum return from every dollar invested into online marketing efforts with Google Ads!

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