Five things you should expect from pay-per-click management
Are you looking for the right words to convince your boss or client about the benefits and importance of pay-per-click management?
Are you tired of telling them how helpful pay per click should be a part of their business marketing budget and program?
If yes, here are 5 PPC benefits to clearly explain and let them know what properly implemented PPC can do.
1. Have complete control
With PPC, the client has control over various options to help reach potential customers. For example, they control the target keywords or placements and how much they should use them.
They can also maintain control of their daily PPC expenses.
They just have to set their proper, comfortable everyday budget, which generates enough traffic to give their business leads or sales. They can then immediately scale up if they notice positive results.
Or they can also take a pause and immediately stop the ad spend if they want to take a break.
No other marketing campaign offers clients these advantages and budget flexibility.
Clients even have the authority to make quick edits and optimize their running ads to conduct new tests every day. And if they find an ad isn’t performing well, they can pull it out immediately. There’s no need to wait till they complete a contracted media cycle.
2. Flexibly with increased targeting
Clients have the flexibility to decide who they want to target through PPC. For example, they can opt to target a regional, national, or even international audience.
Or they can opt to target possible clients in search engines or other websites.
In short, PPC management offers multiple options to support an individual business goal. The process works as an effective and valuable ‘new customer acquisition tool for your client and boss.
Businesses are constantly looking to acquire new customers to replace customers who leave them. Thanks to its targeted advertising, PPC makes reaching out to new customers so much easier.
Most importantly, it’s cost-effective, configurable, and adaptive where they can even change strategies in minutes.
3. PPC value can be measured and tracked
Unlike glossy magazine ads and rented direct mail lists, pay per click is measurable and easy to track. As long as things are correctly implemented, like using Google Ads tools with Google Analytics, clients can track their goals.
PPC lets them understand how their campaigns perform, the kind of traffic they receive, and their leads’ short-and-long-term results.
They can also learn about high-level performance details that include impressions, clicks, and conversion based on their business goals.
In short, PPC does things no billboard, calls, or magazine ads can do.
It offers measurable marketing to cut costs and make the required advertising changes to experience a substantial return on investment.
4. No direct effects on organic search
One of the main fears your client may have about PPC management is its organic search influence.
They will be happy to know that organic search results and pay-per-click ads do not affect one another. It’s mainly because both give results as a consequence of their individual efforts.
Of course, there is never any harm if both strategies work to give positive results!
For example, any business will like to have paid ads helping them appear in the top 3 slots of search engine results. They will also like having an organic listing in the top 5 slots.
If this happens, it means that the PPC ads and organic search have positive effects, and you’re doing things right.
5. Quickly catch up
With PPC management, it doesn’t matter if they are experts in their field or a decade behind their competitors. With PPC marketing, anyone can quickly catch up with their competitors through minimal optimization.
This is a great advantage PPC offers which isn’t possible with starting up SEO efforts. SEO needs time attention to give a website the same position and traffic. Google Ads however can reach the spot within a few minutes of its launch and implementation.
It’s mainly because, unlike other advertising channels like email and organic social, PPC targets new potential customers unaware of their brand. In short, with PPC, there’s no need to depend on existing followers or customer lists. It quickly casts a wide net to rope in new prospects and customers.
Last but not least, PPC management offers loads of data and performance information through Google Ads. Your clients can get the impression, click and conversion data for all keywords used and adapt where necessary.
With these benefits/reasons clearly explained, it’s pretty unlikely that your boss or client will have any more apprehensions about pay-per-click campaigns!