Do you wonder how Pay-per-click advertising can help you get clients and help your business?
Are you considering trying it out but have some doubts to be cleared?
If yes, this article may answer most of the questions you have about the benefits of using pay-per-click advertising for your business.
What is PPC advertising?
PPC or pay-per-click is an online marketing form where you pay a predefined rate only if and when your online ads are clicked. It means you get to control your online advertising as you can define your budget, ad placements, and ad copy.
How PPC can help you get clients
PPC marketing can indeed help your business through:
Sponsored search result advertising
1. Sponsored search result advertising is the most popular form of PPC.
It’s where you place bids for your site to appear in top results whenever a person searches for a relevant keyword or phrase.
So supposing you place a maximum bid of $4.00 for your keywords ‘XXX moving company” for a number one search result. You are charged if and only when your advertisements are clicked.
If you have a well-designed PPC campaign, and the click leads to a $150 sale, then PPC helps your business!
2. Providing an in-depth data analysis
Google and Bing don’t just provide information about how many times your ad was seen or clicked. They also divide the data based on various criteria like user demographics, geographic area, time of day, etc.
Your PPC manager analyzes the collected data to maximize the return on your PPC advertisement investments to reach your customers.
3. Building connections with searchers
Your potential customers are those people searching for you on the internet. PPC advertising helps connect with people looking for your type of products or services.
They do it by providing them with a solution or offer that’s relevant to their search query. The ads pique your customers’ interests and give them a reason to visit your website.
4. Provides for affordable lead generation
PPC marketing helps you reach leads that research and want to buy your product or services. It’s thus a cost-effective means of bringing interested visitors to your site.
In addition to reaching out to customers, search engines also offer you algorithmically generated discounts to keep you happy.
It’s because Google and other ad networks don’t reward the highest bidders for ad space. They instead reward the highest-quality ads which are most popular with users.
In short, the better are your ads and the higher percentage of click-through rates, the cheaper it is for you.
5. Popular with online searchers
According to research, searchers tend to click on paid search ads more than any other type of digital advertising. It’s mainly because these ads help them find the information they are searching for on websites or search engines.
Besides, most of the time, these paid search ads directly answer their queries and usually mention a familiar brand.
This data also proves that people don’t mind being advertised to. They are happy as long as the paid search ads are relevant and fit their needs.
6. Easier to reach your target audience
PPC offers advertisers like you a unique means of advertising about your ware to your target audience. It’s mainly because you get to advertise and reach out to people explicitly seeking your product or service.
With searchers revealing their internet through search queries, you can even measure the resulting traffic quality from search engine clicks.
You can accordingly create ads targeting specific search keywords based on geographic locations, times, user demographics, and dates. PPC also offers the additional feature of dynamic retargeting that helps you track visitors to your website.
It even shows ads specific to the pages they view, so that you can optimize your campaign.
7. It offers a broad reach
With PPC generating additional traffic to your website, it automatically improves your online visibility. The process makes it so much easier for you to establish your company as an industry leader.
Customers naturally prefer doing business with leading and reputed companies to new and unknown companies.
Will pay-per-click marketing help you get customers?
Yes, because it does not matter if you have a product or service to sell; pay-per-click helps bring customers for most businesses.
But the success of your PPC campaign lies in its proper execution using the right keywords. And this is where you need a PPC expert to help you with this.