About Our PPC Services
PPC or Pay Per Click is a way of positioning your ad on the top results of search engines almost immediately. Advertisers can place a bid on specific keywords to show their ad as one of the first options on search engines like Google and Bing.
The bid varies based on how competitive the keyword is but it usually won't exceed one penny more than the other competitors have set as their max cost per click. Pay Per Click advertising is one of the fastest and most effective ways to market because it allows you to target based on keywords, location, hours of the day, devices, and even by demographics and household income.
PPC is also very popular because you can configure your campaign to track each conversion (sale or lead) that has been generated from a click on your paid ad.
What is PPC management?
PPC management is when a team of experts sets up and manages your campaign in the most efficient way possible to generate you the highest possible Return on Investment. Experts in Google ads have excellent analytical skills, in-depth knowledge of Google's advertising policies, and they understand how each metric in the platform affects overall performance.
Their main goal and responsibility are to ensure you have an effective and affordable PPC strategy. PPC management can be done by the e-merchant, vendor or by specialist PPC management companies.
What It Includes
Pay Per Click competitor analysis is vital to create high-performance PPC Campaigns. Our research reveals what your paid competitors are doing for their online marketing, estimates of their PPC budget and their top performing keywords. We use this data to setup the most efficient campaign for our clients which will you outrank your competitors while paying less per click.
We analyze the campaigns metrics at each level in order to make adjustments that will generate higher ROI month over month. Without ongoing optimizations it is very easy to waste a lot of money running Pay Per Click ads.
Conversion Tracking is by far one of the most important things that must in place to achieve measurable success. Wether its an online sale, a phone call or a form submission, we make sure tracking is done properly always.
Our srategically crafted Pay Per Click campaigns are designed to yield the best results and highest quality scores. There are several campaign types we manage such as Youtube, Search, Display/Remareting, App campaigns and Shopping campaigns also known as product listing ads.
Pay Per Click reporting is necessary to understand the overall performance but it can be overwhelming, specially as you dive into advanced metrics. We remove the stress and hassle of reporting by organizing data in a way that is easy to digest and displays the effectiveness of the campaigns at a glance.