Cost of Keywords by Industry (2026): CPC Data for 50 Trades

What a keyword actually costs

A keyword has no list price. Its cost is whatever the auction decides when a real searcher types it in — and that number swings wildly by industry because a click on "wrongful death lawyer" is worth a six-figure case while a click on "dog grooming near me" is worth a $65 appointment. The table below is the board we plan from: 50 industries, each with the average CPC you should expect, the high end for the most competitive terms, the conversion rate a well-run campaign hits, the resulting cost per lead, and the monthly budget it takes to keep the phone ringing. Every figure comes from the Media Spearhead 2026 industry benchmarks — real campaign data, not a keyword-tool scrape.

Keyword costs by industry — the master table

Search any industry, click a column header to sort, and click a row to expand its top keywords with estimated CPCs. Industries marked FULL LIST have a dedicated keyword deep-dive with match types and negative keywords.

Showing 50 of 50 industries

Click any column header to sort · click a row to see its top keywords

Industry ▲

Avg CPC ▲

High CPC ▲

Conv Rate ▲

CPL Range ▲

Est. Budget ▲

▶HVACFull list

$32

$45

8-10%

$120–$160

$8,400+/mo

Top keywords — HVAC	Est. CPC	Vol/mo	Intent
hvac repair near me	$42	8,100	Emergency
ac repair [city]	$38	2,400	Local
air conditioning installation	$35	6,600	Service
furnace repair near me	$28	4,400	Emergency
hvac maintenance	$22	3,600	Service
emergency ac repair	$45	1,800	Emergency
duct cleaning [city]	$18	1,200	Local
heat pump installation	$32	2,200	Service
central air installation cost	$30	1,900	Research
24 hour hvac service	$40	1,600	Emergency
ac tune up near me	$20	2,800	Service
hvac replacement cost	$28	3,200	Research

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶PlumbingFull list

$32

$42

10-12%

$85–$130

$9,600+/mo

Top keywords — Plumbing	Est. CPC	Vol/mo	Intent
plumber near me	$38	18,100	Emergency
emergency plumber [city]	$42	1,800	Local
drain cleaning service	$28	4,400	Service
water heater repair	$32	5,400	Service
sewer line repair	$35	2,200	Service
toilet repair near me	$22	3,600	Emergency
leak detection service	$30	1,900	Service
water heater installation	$35	3,200	Service
clogged drain repair	$25	2,800	Emergency
pipe repair [city]	$28	1,200	Local
24 hour plumber	$40	2,400	Emergency
sump pump installation	$26	1,600	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Electrical

$32

$40

8-10%

$100–$150

$9,600+/mo

Top keywords — Electrical	Est. CPC	Vol/mo	Intent
electrician near me	$35	14,800	Emergency
electrical repair [city]	$32	1,600	Local
emergency electrician	$40	3,600	Emergency
panel upgrade electrician	$38	2,200	Service
outlet repair near me	$25	2,800	Service
ceiling fan installation	$22	4,400	Service
generator installation	$35	1,800	Service
ev charger installation	$30	1,400	Service
lighting installation	$28	3,200	Service
electrical inspection	$26	1,900	Service
rewiring old house	$32	1,200	Service
24 hour electrician	$38	1,600	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶RoofingFull list

$38

$45

8-10%

$130–$170

$11,400+/mo

Top keywords — Roofing	Est. CPC	Vol/mo	Intent
roofing company near me	$42	9,900	Service
roof repair [city]	$38	2,400	Local
emergency roof repair	$45	1,800	Emergency
roof replacement cost	$35	6,600	Research
roof leak repair	$40	4,400	Emergency
shingle roof installation	$32	2,200	Service
metal roof installation	$38	3,200	Service
roof inspection near me	$28	1,600	Service
storm damage roof repair	$42	1,400	Emergency
flat roof repair	$35	1,900	Service
tile roof repair [city]	$30	880	Local
commercial roofing	$40	2,800	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Painting

$22

$28

8-10%

$75–$110

$6,600+/mo

Top keywords — Painting	Est. CPC	Vol/mo	Intent
painters near me	$25	12,100	Service
house painter [city]	$22	1,800	Local
interior painting service	$20	4,400	Service
exterior painting near me	$24	3,600	Service
commercial painting	$28	2,200	Service
cabinet painting service	$22	1,600	Service
painting company [city]	$20	1,200	Local
residential painting	$18	2,800	Service
deck staining service	$16	1,400	Service
pressure washing and painting	$22	880	Service
popcorn ceiling removal	$20	1,200	Service
drywall repair and paint	$18	1,600	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶General Contractors

$35

$40

7-9%

$130–$175

$10,500+/mo

Top keywords — General Contractors	Est. CPC	Vol/mo	Intent
general contractor near me	$35	9,900	Service
home remodeling [city]	$32	2,400	Local
kitchen remodel contractor	$38	4,400	Service
bathroom remodel near me	$35	3,600	Service
home addition contractor	$40	2,200	Service
commercial contractor [city]	$38	1,200	Local
home renovation company	$30	2,800	Service
room addition cost	$28	1,800	Research
basement finishing contractor	$32	1,400	Service
licensed contractor [city]	$30	880	Local
whole house remodel	$35	1,600	Service
custom home builder	$40	2,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Personal Injury Lawyers

$135

$200

8-10%

$450–$600

$40,500+/mo

Top keywords — Personal Injury Lawyers	Est. CPC	Vol/mo	Intent
personal injury lawyer near me	$150	49,500	High
car accident lawyer [city]	$120	1,800	Local
personal injury attorney	$140	22,200	High
slip and fall lawyer	$130	8,100	Service
motorcycle accident attorney	$135	4,400	Service
wrongful death lawyer	$160	3,600	Service
truck accident attorney	$145	2,800	Service
medical malpractice lawyer	$120	6,600	Service
dog bite attorney	$100	2,200	Service
workplace injury lawyer	$110	3,200	Service
personal injury lawyer [city]	$125	1,200	Local
best injury attorney near me	$140	2,400	Research

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Criminal Defense

$110

$150

10-12%

$300–$450

$33,000+/mo

Top keywords — Criminal Defense	Est. CPC	Vol/mo	Intent
criminal defense lawyer near me	$120	18,000	High
dui lawyer [city]	$110	1,800	Local
criminal attorney [city]	$100	1,500	Local
felony defense attorney	$105	5,600	Service
drug possession lawyer	$95	4,400	Service
domestic violence attorney	$100	3,600	Service
assault defense lawyer	$90	2,800	Service
federal criminal defense	$130	2,200	Service
dui attorney near me	$115	6,600	High
24 hour criminal lawyer	$110	1,600	Emergency
sex crime attorney	$125	1,400	Service
white collar crime lawyer	$120	1,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Family Law

$82

$120

8-10%

$275–$400

$24,600+/mo

Top keywords — Family Law	Est. CPC	Vol/mo	Intent
divorce lawyer near me	$100	35,000	High
family law attorney [city]	$85	1,800	Local
child custody lawyer	$95	12,200	Service
divorce attorney [city]	$90	1,200	Local
child support attorney	$80	8,900	Service
custody modification lawyer	$75	2,200	Service
alimony attorney	$70	3,500	Service
father rights attorney	$80	3,800	Service
mediation divorce lawyer	$65	1,600	Service
protective order attorney	$70	2,800	Service
spousal support lawyer	$75	4,100	Service
visitation rights lawyer	$72	2,100	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Immigration Lawyers

$24

$40

10-12%

$65–$100

$7,200+/mo

Top keywords — Immigration Lawyers	Est. CPC	Vol/mo	Intent
immigration lawyer near me	$22	22,000	High
green card attorney [city]	$25	1,200	Local
immigration attorney [city]	$20	880	Local
h1b visa lawyer	$28	8,900	Service
deportation defense attorney	$35	4,800	Service
family immigration lawyer	$20	7,100	Service
asylum lawyer	$35	3,200	Service
marriage green card lawyer	$18	1,600	Service
naturalization attorney	$15	1,500	Service
work visa attorney	$25	2,400	Service
i-601 waiver lawyer	$28	1,800	Service
adjustment of status attorney	$18	2,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Bankruptcy Lawyers

$11

$16

12-15%

$25–$45

$3,300+/mo

Top keywords — Bankruptcy Lawyers	Est. CPC	Vol/mo	Intent
bankruptcy lawyer near me	$12	27,000	High
chapter 7 attorney [city]	$10	1,200	Local
bankruptcy attorney [city]	$11	880	Local
chapter 13 lawyer	$10	9,800	Service
debt relief attorney	$9.0	8,200	Service
foreclosure lawyer	$14	8,100	Service
wage garnishment attorney	$11	3,400	Service
business bankruptcy lawyer	$13	2,600	Service
debt consolidation attorney	$8.0	3,200	Service
tax debt attorney	$14	3,100	Service
repossession defense	$10	2,800	Service
chapter 7 vs 13 lawyer	$9.0	1,600	Research

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Dentists

$22

$40

8-10%

$70–$120

$6,600+/mo

Top keywords — Dentists	Est. CPC	Vol/mo	Intent
dentist near me	$18	550,000	High
dental implants [city]	$35	2,400	Local
cosmetic dentist near me	$22	22,000	Service
emergency dentist [city]	$18	1,800	Local
teeth whitening near me	$15	14,800	Service
dental veneers cost	$35	9,900	Research
invisalign [city]	$25	1,600	Local
root canal near me	$20	8,100	Service
dental crowns cost	$28	6,600	Research
pediatric dentist [city]	$16	1,200	Local
dental implants cost	$38	18,100	Research
same day dental crowns	$22	2,800	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Chiropractors

$16

$22

10-12%

$50–$75

$4,800+/mo

Top keywords — Chiropractors	Est. CPC	Vol/mo	Intent
chiropractor near me	$18	165,000	High
chiropractor [city] fl	$15	2,400	Local
back pain chiropractor	$16	8,100	Service
auto accident chiropractor	$20	4,400	Service
sports chiropractor	$14	2,800	Service
sciatica treatment chiropractor	$16	3,600	Service
neck pain chiropractor	$15	4,400	Service
prenatal chiropractor	$12	1,800	Service
spinal decompression therapy	$18	2,200	Service
chiropractic adjustment near me	$14	6,600	Service
whiplash treatment chiropractor	$16	1,400	Service
pediatric chiropractor	$12	1,600	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Med Spas

$10

$15

12-15%

$25–$40

$3,000+/mo

Top keywords — Med Spas	Est. CPC	Vol/mo	Intent
med spa near me	$12	49,500	High
botox [city] fl	$10	2,400	Local
lip filler near me	$12	9,900	Service
laser hair removal [city]	$8.0	1,800	Local
coolsculpting near me	$14	6,600	Service
chemical peel near me	$8.0	4,400	Service
microneedling [city]	$10	1,200	Local
prp facial treatment	$12	2,200	Service
iv therapy [city]	$8.0	880	Local
body contouring near me	$14	3,600	Service
dermal filler cost	$10	8,100	Research
hydrafacial near me	$8.0	4,400	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Veterinarians

$12

$18

8-10%

$40–$65

$3,600+/mo

Top keywords — Veterinarians	Est. CPC	Vol/mo	Intent
vet near me	$14	201,000	High
veterinarian [city] fl	$12	2,400	Local
emergency vet [city]	$16	1,800	Emergency
pet vaccination near me	$8.0	8,100	Service
dog dentist near me	$10	3,600	Service
cat vet [city]	$10	1,200	Local
pet surgery near me	$14	2,200	Service
spay neuter near me	$8.0	6,600	Service
pet wellness exam	$10	2,800	Service
veterinary dermatology	$12	1,400	Service
exotic pet vet	$12	1,800	Service
mobile vet [city]	$10	880	Local

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Insurance

$22

$28

6-8%

$95–$140

$6,600+/mo

Top keywords — Insurance	Est. CPC	Vol/mo	Intent
insurance agent near me	$22	33,100	High
auto insurance [city]	$18	2,400	Local
home insurance quotes	$24	12,100	Service
business insurance [city]	$26	1,200	Local
life insurance agent near me	$20	6,600	Service
sr22 insurance [city]	$22	880	Local
workers comp insurance	$25	4,400	Service
commercial auto insurance	$24	2,800	Service
renters insurance near me	$14	8,100	Service
flood insurance [city]	$18	1,400	Local
umbrella insurance	$16	3,600	Service
cheap car insurance [city]	$20	1,800	Local

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Real Estate

$10

$15

5-7%

$50–$80

$3,000+/mo

Top keywords — Real Estate	Est. CPC	Vol/mo	Intent
real estate agent near me	$12	22,000	High
realtor [city] fl	$10	3,200	Local
homes for sale [city]	$8.0	12,100	Local
best real estate agent [city]	$12	1,200	Local
sell my house fast [city]	$14	1,800	Service
commercial real estate [city]	$12	880	Local
luxury homes [city]	$10	1,400	Local
first time home buyer [city]	$8.0	1,600	Service
property management [city]	$10	2,200	Service
real estate investment [city]	$12	880	Service
list my home [city]	$10	720	Service
buyer agent [city]	$8.0	480	Local

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Accountants

$16

$22

7-9%

$60–$95

$4,800+/mo

Top keywords — Accountants	Est. CPC	Vol/mo	Intent
accountant near me	$18	27,000	High
cpa [city] fl	$15	1,800	Local
tax preparation [city]	$12	2,400	Local
business accountant near me	$20	4,400	Service
bookkeeping services	$14	8,100	Service
payroll services [city]	$16	1,200	Local
tax planning cpa	$18	2,800	Service
small business accountant	$16	6,600	Service
irs audit help	$22	1,600	Emergency
quickbooks setup help	$12	2,200	Service
financial statement preparation	$14	1,400	Service
business tax filing	$16	3,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Pest Control

$15

$22

8-10%

$55–$85

$4,500+/mo

Top keywords — Pest Control	Est. CPC	Vol/mo	Intent
pest control near me	$15	90,500	High
exterminator [city]	$14	2,400	Local
termite treatment [city]	$16	1,800	Local
bed bug exterminator	$18	12,100	Emergency
rodent removal near me	$14	4,400	Emergency
cockroach exterminator	$16	3,600	Service
mosquito control [city]	$12	1,200	Local
ant exterminator near me	$12	2,800	Service
flea treatment service	$13	1,600	Service
wildlife removal [city]	$14	880	Local
emergency pest control	$18	1,400	Emergency
commercial pest control	$16	2,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Cleaning Services

$20

$28

12-15%

$45–$65

$6,000+/mo

Top keywords — Cleaning Services	Est. CPC	Vol/mo	Intent
house cleaning near me	$20	60,500	High
cleaning service [city]	$18	2,400	Local
deep cleaning service	$22	9,900	Service
office cleaning [city]	$24	1,200	Local
move out cleaning	$20	6,600	Service
commercial cleaning company	$26	4,400	Service
maid service near me	$18	8,100	Service
post construction cleaning	$22	1,600	Service
carpet cleaning [city]	$16	1,800	Local
janitorial services	$24	3,600	Service
airbnb cleaning service	$16	2,200	Service
eco friendly cleaning service	$14	1,400	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Landscaping

$9.0

$14

6-8%

$40–$65

$2,700+/mo

Top keywords — Landscaping	Est. CPC	Vol/mo	Intent
landscaping near me	$10	60,500	High
landscaper [city]	$8.0	2,400	Local
lawn care service [city]	$8.0	1,800	Local
landscape design	$10	9,900	Service
tree trimming service	$9.0	6,600	Service
hardscape installation	$12	2,200	Service
sod installation near me	$8.0	3,600	Service
mulch delivery [city]	$6.0	1,200	Local
irrigation installation	$10	1,800	Service
patio design landscaping	$12	1,400	Service
landscape maintenance	$8.0	2,800	Service
drainage installation	$10	1,600	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Pool Services

$14

$20

8-10%

$50–$80

$4,200+/mo

Top keywords — Pool Services	Est. CPC	Vol/mo	Intent
pool cleaning near me	$14	22,000	High
pool service [city]	$12	1,800	Local
pool repair near me	$16	9,900	Service
pool pump repair	$14	4,400	Service
pool resurfacing	$18	3,600	Service
pool maintenance service	$12	6,600	Service
pool filter repair	$12	2,200	Service
pool opening service	$10	1,600	Seasonal
pool leak detection	$16	1,400	Service
saltwater pool maintenance	$12	1,200	Service
emergency pool repair	$18	880	Emergency
pool deck repair	$14	1,600	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Water Damage Restoration

$80

$120

8-10%

$280–$400

$24,000+/mo

Top keywords — Water Damage Restoration	Est. CPC	Vol/mo	Intent
water damage restoration near me	$85	8,100	Emergency
flood cleanup [city]	$90	1,200	Local
mold remediation [city]	$65	1,800	Local
emergency water removal	$95	2,200	Emergency
sewage cleanup service	$110	880	Emergency
burst pipe repair	$72	3,600	Emergency
basement flooding repair	$80	1,400	Emergency
storm damage cleanup	$82	1,600	Emergency
water extraction service	$78	1,800	Emergency
mold removal service	$70	4,400	Service
fire damage restoration	$75	1,200	Service
water mitigation company	$68	1,400	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Junk Removal

$16

$22

9-12%

$50–$75

$4,800+/mo

Top keywords — Junk Removal	Est. CPC	Vol/mo	Intent
junk removal near me	$18	49,500	High
junk removal [city]	$16	2,400	Local
furniture removal service	$15	6,600	Service
appliance removal	$14	4,400	Service
garage cleanout service	$18	2,200	Service
estate cleanout	$17	1,800	Service
construction debris removal	$15	1,600	Service
hoarding cleanup	$20	1,400	Service
yard waste removal	$12	2,800	Service
bulk trash pickup	$14	1,600	Service
same day junk removal	$18	1,200	Emergency
commercial junk removal	$16	880	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Towing

$17

$22

10-12%

$55–$80

$5,100+/mo

Top keywords — Towing	Est. CPC	Vol/mo	Intent
tow truck near me	$20	135,000	Emergency
towing service [city]	$18	2,400	Local
emergency towing	$22	6,600	Emergency
flatbed towing near me	$18	4,400	Service
24 hour towing [city]	$20	1,200	Local
heavy duty towing	$16	2,800	Service
motorcycle towing	$14	1,600	Service
long distance towing	$12	2,200	Service
roadside assistance	$14	18,100	Service
car lockout service	$10	4,400	Service
jump start service	$10	3,600	Service
accident towing	$18	1,800	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Moving Companies

$10

$15

7-9%

$45–$70

$3,000+/mo

Top keywords — Moving Companies	Est. CPC	Vol/mo	Intent
movers near me	$10	49,500	High
moving company [city]	$9.0	2,400	Local
local movers [city]	$8.0	1,800	Local
long distance movers	$12	9,900	Service
office moving service	$14	2,200	Service
packing service near me	$8.0	3,600	Service
affordable movers [city]	$7.0	1,200	Local
senior moving service	$10	1,400	Service
same day movers	$12	2,800	Service
piano moving service	$10	1,600	Service
storage and moving	$8.0	2,200	Service
commercial moving [city]	$12	880	Local

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Locksmiths

$8.0

$10

10-12%

$25–$40

$2,400+/mo

Top keywords — Locksmiths	Est. CPC	Vol/mo	Intent
locksmith near me	$8.0	201,000	Emergency
locksmith [city] fl	$7.0	2,400	Local
emergency locksmith	$9.0	9,900	Emergency
car locksmith near me	$8.0	6,600	Emergency
24 hour locksmith	$9.0	4,400	Emergency
lock change service	$6.0	2,200	Service
commercial locksmith	$8.0	1,800	Service
smart lock installation	$7.0	2,800	Service
lock rekey service	$6.0	1,600	Service
safe opening locksmith	$8.0	1,200	Service
car key replacement	$8.0	4,400	Service
master key system	$8.0	1,400	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Dog GroomersFull list

$3.5

$5

10-12%

$10–$18

$1,050+/mo

Top keywords — Dog Groomers	Est. CPC	Vol/mo	Intent
dog grooming near me	$4.0	90,500	High
dog groomer [city]	$3.5	2,400	Local
pet grooming service	$3.0	8,100	Service
mobile dog grooming	$4.0	6,600	Service
puppy grooming near me	$3.0	2,800	Service
cat grooming near me	$3.0	2,200	Service
professional dog grooming	$3.5	4,400	Service
pet spa near me	$3.5	3,600	Service
dog bath service	$2.5	2,800	Service
breed specific grooming	$3.0	1,200	Service
deshedding treatment	$2.5	1,800	Service
nail trim for dogs	$2.0	3,600	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Solar

$30

$42

3-5%

$200–$350

$9,000+/mo

Top keywords — Solar	Est. CPC	Vol/mo	Intent
solar panel installation near me	$35	14,800	High
solar company [city]	$30	1,200	Local
residential solar panels	$32	9,900	Service
solar energy cost	$28	6,600	Research
commercial solar installation	$40	2,200	Service
solar panel financing	$22	4,400	Research
rooftop solar installation	$30	3,600	Service
solar battery storage	$28	2,800	Service
solar incentives florida	$18	1,800	Research
best solar company	$32	4,400	Research
ground mount solar	$28	1,600	Service
solar panel cost per watt	$25	2,200	Research

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Fencing

$9.0

$13

8-10%

$35–$55

$2,700+/mo

Top keywords — Fencing	Est. CPC	Vol/mo	Intent
fence installation near me	$10	14,800	High
fence company [city]	$9.0	1,800	Local
vinyl fence installation	$10	4,400	Service
wood fence installation	$9.0	6,600	Service
chain link fence	$7.0	8,100	Service
aluminum fence installation	$9.0	2,200	Service
privacy fence installation	$10	3,600	Service
fence repair near me	$8.0	4,400	Service
pool fence installation	$9.0	1,600	Service
farm fence installation	$8.0	1,200	Service
fence replacement	$10	2,800	Service
hurricane proof fence	$12	880	Local

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Garage DoorsFull list

$45

$60

10-12%

$150–$200

$13,500+/mo

Top keywords — Garage Doors	Est. CPC	Vol/mo	Intent
garage door repair near me	$48	22,000	Emergency
garage door installation [city]	$42	1,200	Local
garage door spring repair	$50	9,900	Emergency
garage door opener repair	$40	6,600	Service
emergency garage door repair	$55	2,800	Emergency
garage door replacement	$45	4,400	Service
broken garage door spring	$48	3,600	Emergency
garage door off track	$42	2,200	Emergency
new garage door cost	$38	2,800	Research
garage door cable repair	$40	1,600	Service
garage door panel replacement	$38	1,800	Service
commercial garage door repair	$45	1,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Windows & Doors

$34

$45

8-10%

$120–$170

$10,200+/mo

Top keywords — Windows & Doors	Est. CPC	Vol/mo	Intent
window replacement near me	$38	14,800	High
window installation [city]	$32	1,200	Local
sliding door installation	$35	4,400	Service
vinyl windows cost	$32	6,600	Research
impact windows [city]	$40	1,800	Local
entry door replacement	$35	3,600	Service
energy efficient windows	$30	4,400	Service
french door installation	$32	2,200	Service
window repair near me	$28	2,800	Service
storm windows florida	$35	1,400	Local
patio door replacement	$33	2,200	Service
bay window installation	$36	1,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Flooring

$32

$42

8-10%

$115–$160

$9,600+/mo

Top keywords — Flooring	Est. CPC	Vol/mo	Intent
flooring installation near me	$35	12,100	High
flooring company [city]	$30	1,200	Local
hardwood floor installation	$38	6,600	Service
vinyl plank flooring install	$30	4,400	Service
tile installation near me	$35	4,400	Service
laminate flooring installation	$28	3,600	Service
epoxy garage floor	$38	2,800	Service
carpet installation near me	$25	6,600	Service
floor refinishing	$32	2,200	Service
bathroom tile installation	$30	1,800	Service
commercial flooring [city]	$32	880	Local
lvp flooring installation	$28	2,200	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Auto RepairFull list

$9.0

$13

10-12%

$30–$48

$2,700+/mo

Top keywords — Auto Repair	Est. CPC	Vol/mo	Intent
auto repair near me	$10	110,000	High
mechanic [city] fl	$8.0	2,400	Local
brake repair near me	$10	14,800	Service
oil change [city]	$7.0	3,600	Local
transmission repair	$12	6,600	Service
check engine light repair	$9.0	4,400	Service
ac repair auto near me	$10	3,600	Service
tire service near me	$7.0	8,100	Service
auto electrical repair	$10	2,200	Service
suspension repair	$9.0	2,800	Service
engine diagnostic near me	$8.0	1,800	Service
car battery replacement	$7.0	4,400	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Auto Body

$13

$16

10-12%

$40–$60

$3,900+/mo

Top keywords — Auto Body	Est. CPC	Vol/mo	Intent
auto body shop near me	$14	22,000	High
collision repair [city]	$12	1,800	Local
paintless dent repair	$12	9,900	Service
car paint repair near me	$14	4,400	Service
frame straightening	$14	2,200	Service
hail damage repair	$12	3,600	Service
bumper repair near me	$10	4,400	Service
auto body paint [city]	$12	1,200	Local
scratch repair auto	$10	2,800	Service
insurance claim body shop	$14	1,600	Service
car accident repair	$14	2,200	Emergency
fender repair near me	$10	1,800	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Auto Detailing

$7.0

$11

8-10%

$22–$40

$2,100+/mo

Top keywords — Auto Detailing	Est. CPC	Vol/mo	Intent
car detailing near me	$7.0	49,500	High
auto detailing [city]	$6.0	1,800	Local
mobile car detailing	$6.0	9,900	Service
ceramic coating near me	$9.0	6,600	Service
interior detailing	$6.0	8,100	Service
paint protection film	$10	4,400	Service
car wash and detail	$5.0	6,600	Service
paint correction service	$8.0	2,200	Service
boat detailing [city]	$6.0	880	Local
fleet detailing service	$8.0	1,200	Service
headlight restoration	$5.0	2,800	Service
engine detailing	$5.0	1,600	Service

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season.

▶Wildlife & Animal RemovalFull list

$18

$28

14%

$60–$180

$2,400/mo

Top keywords — Wildlife & Animal Removal	Est. CPC	Vol/mo	Intent
wildlife removal near me	$28	—	Emergency
animal removal [city]	$25	—	Emergency
raccoon removal near me	$22	—	Emergency
squirrel removal attic [city]	$19	—	Emergency
bat removal near me	$17	—	Emergency
snake removal [city]	$14	—	Emergency
dead animal removal near me	$11	—	Emergency
emergency animal control [city]	$8.0	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Biohazard & Trauma CleanupFull list

$28

$40

12%

$180–$450

$6,300/mo

Top keywords — Biohazard & Trauma Cleanup	Est. CPC	Vol/mo	Intent
biohazard cleanup near me	$40	—	Emergency
crime scene cleanup [city]	$36	—	Emergency
unattended death cleanup near me	$33	—	Emergency
trauma scene cleanup [city]	$29	—	Emergency
blood cleanup services near me	$26	—	Emergency
suicide cleanup [city]	$22	—	Emergency
biohazard cleaning company [city]	$19	—	Emergency
death cleanup services near me	$15	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Emergency Roof Tarping & Storm ResponseFull list

$28

$45

15%

$90–$250

$3,400/mo

Top keywords — Emergency Roof Tarping & Storm Response	Est. CPC	Vol/mo	Intent
emergency roof tarping near me	$45	—	Emergency
roof tarp service [city]	$40	—	Emergency
storm damage roof repair near me	$36	—	Emergency
emergency roof repair [city]	$31	—	Emergency
roof leak repair emergency near me	$26	—	Emergency
24 hour roofer [city]	$21	—	Emergency
tarp my roof after storm	$17	—	Emergency
hurricane roof damage repair [city]	$12	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Pool Leak DetectionFull list

$19

$30

13%

$40–$120

$1,600/mo

Top keywords — Pool Leak Detection	Est. CPC	Vol/mo	Intent
pool leak detection near me	$30	—	Emergency
pool leak repair [city]	$27	—	Emergency
pool losing water leak detection	$24	—	Emergency
swimming pool leak detection [city]	$21	—	Emergency
pool leak detection cost near me	$17	—	Emergency
pool repair near me	$14	—	Emergency
inground pool leak repair [city]	$11	—	Emergency
pool pressure test near me	$8.0	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Septic Emergency & PumpingFull list

$18

$28

13%

$60–$160

$2,200/mo

Top keywords — Septic Emergency & Pumping	Est. CPC	Vol/mo	Intent
septic pumping near me	$28	—	Emergency
septic tank pumping [city]	$25	—	Emergency
emergency septic service near me	$22	—	Emergency
septic backup repair [city]	$19	—	Emergency
septic tank repair near me	$17	—	Emergency
septic inspection [city]	$14	—	Emergency
septic tank installation [city]	$11	—	Emergency
septic drain field repair near me	$8.0	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Board-Up & Emergency Glass RepairFull list

$16

$25

15%

$70–$180

$2,500/mo

Top keywords — Board-Up & Emergency Glass Repair	Est. CPC	Vol/mo	Intent
board up services near me	$25	—	Emergency
emergency board up [city]	$23	—	Emergency
emergency glass repair near me	$20	—	Emergency
broken window repair [city]	$18	—	Emergency
storefront board up service [city]	$15	—	Emergency
emergency window board up near me	$13	—	Emergency
24 hour glass repair [city]	$10	—	Emergency
broken window replacement near me	$8.0	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Same-Day Appliance RepairFull list

$16

$24

14%

$60–$150

$2,100/mo

Top keywords — Same-Day Appliance Repair	Est. CPC	Vol/mo	Intent
appliance repair near me	$24	—	Emergency
refrigerator repair near me	$22	—	Emergency
same day appliance repair [city]	$19	—	Emergency
fridge not cooling repair [city]	$17	—	Emergency
freezer repair near me	$14	—	Emergency
washing machine repair [city]	$12	—	Emergency
dryer repair near me	$9.0	—	Emergency
emergency refrigerator repair [city]	$7.0	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Sewer & Drain ServicesFull list

$25

$40

13%

$80–$200

$2,800/mo

Top keywords — Sewer & Drain Services	Est. CPC	Vol/mo	Intent
sewer camera inspection near me	$40	—	Emergency
hydro jetting near me	$36	—	Emergency
drain cleaning near me	$31	—	Emergency
sewer line repair [city]	$27	—	Emergency
main line clog repair near me	$23	—	Emergency
sewer backup cleanup [city]	$19	—	Emergency
trenchless sewer repair [city]	$14	—	Emergency
emergency drain cleaning near me	$10	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Bed Bug Heat TreatmentFull list

$26

$40

14%

$80–$200

$2,800/mo

Top keywords — Bed Bug Heat Treatment	Est. CPC	Vol/mo	Intent
bed bug exterminator near me	$40	—	Emergency
bed bug heat treatment [city]	$36	—	Emergency
bed bug removal near me	$32	—	Emergency
bed bug treatment cost [city]	$28	—	Emergency
same day bed bug treatment near me	$24	—	Emergency
bed bug inspection [city]	$20	—	Emergency
get rid of bed bugs fast [city]	$16	—	Emergency
bed bug exterminator cost near me	$12	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Crawl Space EncapsulationFull list

$30

$45

9%

$150–$400

$5,500/mo

Top keywords — Crawl Space Encapsulation	Est. CPC	Vol/mo	Intent
crawl space encapsulation near me	$45	—	Emergency
crawl space encapsulation cost [city]	$41	—	Emergency
crawl space repair near me	$36	—	Emergency
crawl space moisture problem [city]	$32	—	Emergency
crawl space vapor barrier [city]	$28	—	Emergency
musty smell in house crawl space	$24	—	Emergency
crawl space waterproofing near me	$19	—	Emergency
crawl space dehumidifier installation [city]	$15	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Radon, Asbestos & Lead Testing/AbatementFull list

$22

$35

11%

$100–$300

$4,000/mo

Top keywords — Radon, Asbestos & Lead Testing/Abatement	Est. CPC	Vol/mo	Intent
radon testing near me	$35	—	Emergency
radon mitigation [city]	$31	—	Emergency
asbestos testing near me	$28	—	Emergency
asbestos removal [city]	$24	—	Emergency
asbestos abatement company [city]	$21	—	Emergency
lead paint testing near me	$17	—	Emergency
lead paint removal [city]	$14	—	Emergency
radon mitigation cost near me	$10	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Mobile Tire Repair & Roadside Tire ServiceFull list

$8.0

$12

16%

$25–$80

$1,000/mo

Top keywords — Mobile Tire Repair & Roadside Tire Service	Est. CPC	Vol/mo	Intent
mobile tire repair near me	$12	—	Emergency
flat tire repair near me	$11	—	Emergency
tire change service near me	$9.0	—	Emergency
mobile tire service [city]	$8.0	—	Emergency
roadside tire repair near me	$7.0	—	Emergency
24 hour tire service [city]	$6.0	—	Emergency
tire repair that comes to you	$4.0	—	Emergency
emergency tire repair [city]	$3.0	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Hoarding & Estate CleanoutsFull list

$18

$28

12%

$90–$250

$3,400/mo

Top keywords — Hoarding & Estate Cleanouts	Est. CPC	Vol/mo	Intent
hoarding cleanup near me	$28	—	Emergency
hoarder house cleanout [city]	$25	—	Emergency
estate cleanout services near me	$22	—	Emergency
eviction cleanout [city]	$19	—	Emergency
extreme cleaning services near me	$17	—	Emergency
hoarder cleaning company [city]	$14	—	Emergency
trauma cleanout services near me	$11	—	Emergency
junk removal hoarder house [city]	$8.0	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

▶Generator Repair & Emergency ServiceFull list

$25

$40

12%

$80–$250

$3,300/mo

Top keywords — Generator Repair & Emergency Service	Est. CPC	Vol/mo	Intent
generator repair near me	$40	—	Emergency
generator repair [city]	$36	—	Emergency
standby generator not starting repair	$31	—	Emergency
generac repair near me	$27	—	Emergency
generator service [city]	$23	—	Emergency
emergency generator repair near me	$19	—	Emergency
whole house generator repair [city]	$14	—	Emergency
generator installation near me	$10	—	Emergency

Estimates from Media Spearhead 2026 industry benchmarks. CPCs vary by metro, Quality Score, and season. Full keyword list with match types & negatives →

Est. Budget = monthly ad spend to generate roughly 20–35 leads at the industry's CPL range (core industries show our recommended minimum). Budgets are ad spend only, before management fees.

The highest paying keywords in 2026

The 20 most expensive individual keywords across all 50 industries on the board. Legal owns the top — a single signed injury case pays for thousands of clicks — with emergency restoration and criminal defense close behind. These are the terms where campaign structure, Quality Score, and negative keywords decide whether the spend prints money or burns it.

1
wrongful death lawyerPersonal Injury Lawyers
$160
2
personal injury lawyer near mePersonal Injury Lawyers
$150
3
truck accident attorneyPersonal Injury Lawyers
$145
4
personal injury attorneyPersonal Injury Lawyers
$140
5
best injury attorney near mePersonal Injury Lawyers
$140
6
motorcycle accident attorneyPersonal Injury Lawyers
$135
7
slip and fall lawyerPersonal Injury Lawyers
$130
8
federal criminal defenseCriminal Defense
$130
9
personal injury lawyer [city]Personal Injury Lawyers
$125
10
sex crime attorneyCriminal Defense
$125
11
car accident lawyer [city]Personal Injury Lawyers
$120
12
medical malpractice lawyerPersonal Injury Lawyers
$120
13
criminal defense lawyer near meCriminal Defense
$120
14
white collar crime lawyerCriminal Defense
$120
15
dui attorney near meCriminal Defense
$115
16
workplace injury lawyerPersonal Injury Lawyers
$110
17
dui lawyer [city]Criminal Defense
$110
18
24 hour criminal lawyerCriminal Defense
$110
19
sewage cleanup serviceWater Damage Restoration
$110
20
felony defense attorneyCriminal Defense
$105

Where this data comes from

Methodology & data notes

These benchmarks are compiled from Google Ads accounts managed by Media Spearhead — a Google Premier Partner agency — across 36 core local-service and professional industries, plus 15 emergency-service verticals we track separately because their auction behavior (urgency-driven clicks, storm-season spikes, after-hours conversion rates) differs from standard trades. Figures are US national medians and ranges for 2026, blended across metros and account sizes.

A few honest caveats. Your CPC in a specific metro can sit 20–40% above or below the national range — dense, wealthy metros bid higher. Quality Score moves your actual price up or down independent of the market. Conversion rates assume call tracking, a dedicated landing page, and a disciplined negative-keyword list; accounts without them convert at half these rates or worse. And emergency verticals spike hard around weather events, so storm-season CPCs in roofing, tarping, and water damage can double for weeks at a time.

Per-keyword estimates inside each industry row are the terms we see carrying the most commercial intent in that vertical, priced within the industry's observed range. For a live number on any specific keyword, use our free CPC checker, and for a budget built on your exact market and goals, run the cost calculator.

Keyword cost questions

What does a keyword cost in Google Ads?

A keyword's cost is its cost-per-click (CPC) — what you pay each time someone clicks your ad after searching that term. Across the 50 industries we track, average CPCs run from about $3.50 (dog grooming) to $135 (personal injury law), with most home-services trades landing between $8 and $45 per click. The keyword itself isn't priced by Google; the auction sets the price based on how many advertisers want that searcher and how much a lead is worth to them.

Why are some keywords so expensive?

Three forces push a keyword's price up: job value, urgency, and competition. A personal injury case can be worth six figures in fees, so law firms bid 'car accident lawyer' past $100 a click and still profit. Emergency terms ('emergency roof repair,' 'sewage backup cleanup') cost more because the searcher hires within hours. And when a dozen advertisers chase the same searcher in the same metro, the auction price climbs. Cheap keywords are usually cheap because the click rarely turns into revenue.

How is cost-per-click actually decided?

Every search runs a real-time auction. Google multiplies your bid by your Quality Score (expected click-through rate, ad relevance, landing-page experience) to rank ads, then charges you roughly one cent more than what's needed to beat the advertiser below you. That's why two companies bidding on the same keyword pay different prices — a well-built campaign with a strong Quality Score routinely pays 30–50% less per click than a sloppy one for the same position.

What are the most expensive keywords in 2026?

Legal keywords dominate the top of the board: 'wrongful death lawyer' (~$160), 'personal injury lawyer near me' (~$150), 'truck accident attorney' (~$145), and 'car accident lawyer' variants all clear $100. Outside legal, water damage restoration ('emergency water damage restoration' ~$120) and criminal defense terms ('dui lawyer,' 'federal criminal defense attorney') are the next tier. The full ranked list of the 20 highest paying keywords is on this page.

How do I estimate my monthly keyword budget?

Work backward from leads, not forward from clicks. Take your industry's cost-per-lead from the table above, multiply by the number of leads you want per month, and that's your working budget. Example: HVAC runs a $120–$160 CPL, so 30 leads a month needs roughly $3,600–$4,800 in ad spend. Then sanity-check the click math: at a $32 average CPC and an 8–10% conversion rate, $4,200 buys about 130 clicks and 10–13 leads per 1,000 impressions of budget — so the CPL method and the click method should land in the same range. Our free Google Ads cost calculator does this math for your exact market.

Are high-CPC keywords worth bidding on?

When the math works, yes. A $45 click that converts at 10% is a $450 lead — expensive for a $200 repair call, a bargain for a $15,000 roof replacement or a contingency-fee injury case. The rule: know your close rate and average job value, then compare cost-per-lead against what a customer is worth, not against what the click costs. High-CPC keywords fail when campaigns leak spend on wrong-intent searches — which is why match types and negative keywords matter more in expensive verticals than anywhere else.

Related free tools

💵 CPC Checker 📊 Keywords by Industry 🔑 Keyword Research Tool 💰 Google Ads Cost Calculator 🗂️ Industry Keyword Deep-Dives 🧮 ROI Calculator

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The real cost of keywords by industry

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Google Ads Management

SEO Services

Web Design

Answer Engine OptimizationNew

Google Business ProfileAdd-on

Why Media Spearhead

Our Story

Portfolio

Case Studies

Testimonials

Referral Program

About Us

The real cost of keywords by industry

What a keyword actually costs

Keyword costs by industry — the master table

The highest paying keywords in 2026

Where this data comes from

Methodology & data notes

Keyword cost questions

Related free tools

Know the numbers. Now make them work.

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