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A woman researches "botox near me" on her lunch break. She clicks the first ad she sees, books a consultation within 3 minutes, and becomes a $4,000/year repeat client. That's one click. We make sure it's YOUR med spa she finds—with campaigns built by real PPC experts who understand the aesthetics industry, not generic agencies running templates.
These are the high-intent keywords potential clients search when they're ready to book a treatment—not just browsing. All CPCs reflect real 2026 US market data at the high end of competitive metro markets.
| Keyword | Avg. CPC | Cost / Lead | Match | Intent |
|---|---|---|---|---|
| botox near me | $15 | $125 | Exact | High |
| med spa jacksonville | $18 | $150 | Exact | Local |
| lip filler near me | $20 | $167 | Exact | High |
| laser hair removal jacksonville | $14 | $117 | Exact | Local |
| coolsculpting near me | $28 | $233 | Exact | High |
| juvederm near me | $18 | $150 | Phrase | High |
| chemical peel near me | $12 | $100 | Phrase | Service |
| microneedling near me | $14 | $117 | Phrase | Service |
| dysport near me | $16 | $133 | Exact | High |
| body contouring jacksonville | $25 | $208 | Exact | Local |
| facial rejuvenation near me | $16 | $133 | Phrase | Service |
| emsculpt near me | $22 | $183 | Exact | High |
Our proven framework for aesthetic practices. No shortcuts, no PMax, no guesswork. Here's exactly how we turn your ad spend into booked consultations and repeat clients.
We separate your services into dedicated ad groups: Botox & Neurotoxins, Dermal Fillers, Laser Treatments, Body Contouring, Skin Rejuvenation, and IV Therapy. Each treatment line gets its own keywords, ad copy, and landing page so the messaging matches exactly what the client searched for.
Botox ads highlight "Board-Certified Injectors," "$11/Unit," "Natural-Looking Results." Filler ads emphasize "Same-Day Appointments," "Before & After Gallery," "Free Consultations." Laser ads focus on "Permanent Hair Reduction," "FDA-Cleared Technology," "Package Pricing." Every headline speaks to what drives a booking decision in aesthetics.
"Botox near me" clicks land on your Botox page with pricing, injector credentials, and a booking form. "Coolsculpting near me" clicks land on your body contouring page with before/after photos and package pricing. Zero generic home pages. Every search matches a page built to convert that specific treatment inquiry.
Med spa clients have exceptional lifetime value—a single Botox client returns every 3–4 months for years. We set Target CPA bidding based on your treatment economics: $80–$150 CPL for Botox (average ticket $300–$600), $150–$250 CPL for body contouring (average ticket $1,500–$4,000). Google's AI learns which clicks become repeat clients.
We don't spread budget equally. Botox & fillers (highest volume, best LTV) get 40% of budget. Body contouring (highest ticket value) gets 25%. Laser treatments get 20%. Skin rejuvenation gets 15%. This mirrors search demand and maximizes return per dollar spent across your entire treatment menu.
We monitor 5–7 competing med spas in your market. We track their ad copy, pricing, promotions, and bid positions weekly. If competitors aren't emphasizing board-certified injectors, that's your angle. If they avoid showing pricing, we make your transparency the selling point. Your differentiation is baked into every ad we write.
Every campaign includes call tracking numbers unique to each treatment ad group. Online booking systems are tracked with conversion pixels. Form submissions are attributed to the exact keyword and ad that generated them. You see which treatment line drives the most revenue, not just the most clicks.
75%+ of med spa searches happen on mobile devices, often during a break or while scrolling social media. All ads are mobile-optimized. Landing pages load under 1.5 seconds on 4G. Click-to-call and one-tap online booking are above the fold. Before & after galleries are swipeable and fast-loading.
January drives "new year, new me" treatment searches. Spring brings wedding and event prep. Summer peaks for laser hair removal and body contouring. Fall/winter sees the highest Botox and filler demand as holiday season approaches. We shift ad spend and messaging with each season to capture peak demand.
Every Monday: review last week's clicks, consultations, and bookings. Which treatment ad groups underperformed? Increase negative keywords. Which landing pages have high bounce? Redesign. Which keywords have a low booking rate? Lower bid or pause. As CPL drops and booking rate improves, we scale budget into the highest-performing treatment lines.
No generic templates. Each landing page is custom-built for its treatment type, with real before & after photos, transparent pricing, injector credentials, and a single clear goal: get the client to book NOW.
This is the result of a properly structured med spa Google Ads campaign. No wasted spend on window shoppers. No ads showing to people researching side effects. Just high-intent clients who are ready to book, day after day, turning into repeat revenue that compounds for years.
We don't follow a template. Every campaign is custom-built with proven strategies that work in the aesthetics industry—and nowhere else.
We build Search-only campaigns with manual bidding and keyword-level control. No Display Network. No YouTube ads. No Audience Expansion. We bid on the exact keywords that matter—"botox near me," "lip filler jacksonville"—at the exact bid we choose.
Botox keywords get injector-credentialed messaging. Filler keywords get before/after proof. Body contouring keywords get results data. Each treatment line is separately tracked, managed, and optimized. One account manager oversees your entire campaign personally.
A $150 Botox lead who returns every 3–4 months is worth $4,000+ over 3 years. We bid $12–$28 per click because those clicks become repeat clients worth thousands in revenue. We don't compete on cheap clicks. We compete on client lifetime value.
We know which keywords drive consultations, which drive bookings, which waste budget. Every click is attributed to the exact keyword, ad group, and landing page that generated it. This data drives weekly optimization decisions and budget allocation.
75%+ of med spa searches are on mobile. We optimize for speed (under 1.5 sec load), one-tap booking, swipeable before/after galleries, and mobile form fills. No desktop-first designs that lose clients on their phones.
Every Monday, we review the prior week's performance. Which treatment keywords booked consultations? Which wasted budget? We make 3–5 data-driven changes weekly and report them to you monthly with impact on CPL, booking rate, and revenue forecasts.
Med spa Google Ads cost has two parts: ad spend and management. Ad spend runs $3,000–$12,000/month depending on market and treatment mix. Management starts around $400/mo, scaling with scope, sized to the number of ad groups we run. At $12–$28 CPC and 12–15% conversion, a med spa PPC campaign lands leads at $80–$230 each—profitable against ticket values of $300–$4,000.
Generic agencies run Performance Max and pray. Real medical spa PPC is Search-only, treatment-segmented, and bid to lifetime value. We separate Botox, fillers, laser, and body contouring into dedicated ad groups so the ad copy and landing page match the exact search. That structure is why our med spa PPC campaigns return 3–4× more per dollar than blended PMax accounts.
A single Botox client returns every 3–4 months for years. Med spa Google Ads don't just buy a lead—they buy a relationship. We bid for the clicks that become repeat clients, not the cheapest clicks. As conversion data accumulates, med spa PPC cost per lead drops 15–25% by month 6 while booking volume climbs.
We charge a management fee of $800–$1,500/month depending on the number of treatment lines and ad groups in your campaign. This is in addition to your ad spend budget of $3,000–$12,000/month. If your average treatment value is $400–$1,500 and your CPL is $80–$230, you're looking at 5–8× return on your total investment. Factor in repeat visits (Botox clients return every 3–4 months) and the ROI compounds significantly over time.
CPL varies by treatment type. Botox and neurotoxin leads: $80–$130 (highest volume, lower CPC). Filler leads: $120–$170 (moderate CPC, high intent). Laser treatment leads: $90–$140. Body contouring leads: $160–$230 (highest CPC, but highest ticket value at $1,500–$4,000). Blended across all treatment lines, most med spas see $100–$180 CPL. This drops 15–25% by months 3–6 as we optimize landing pages and keyword targeting.
Because PMax wastes your budget. PMax campaigns show your ads across Search, Display, YouTube, Gmail, and Discover. A woman actively searching "botox near me" on Google Search is 10× more likely to book than someone who sees your ad while watching YouTube. We only buy Search clicks from high-intent keywords. PMax optimizes for impressions and clicks; we optimize for booked consultations. Our Search-only approach costs more per click but delivers 3–4× better return on ad spend.
Campaigns go live on Day 1. You'll see clicks immediately. Week 1: 5–10 consultation requests. Week 2: 10–18 leads as ads accumulate quality score data. By month 2: 40–60+ consultations per month with optimized landing pages and conversion tracking in place. The key accelerator is having treatment-specific landing pages ready before launch. If we need to build them post-launch, add 1–2 weeks to the ramp.
No contracts. Month-to-month. Cancel anytime with 10 days notice. That said, med spa Google Ads campaigns get dramatically better over time. Weeks 1–4 are setup and initial learning. Months 2–4 are refinement as we accumulate conversion data. Months 5–12 are when you see peak ROI and lowest CPL. Most clients commit 6–12 months because the ROI accelerates—but it's always your choice.
Botox generates the highest lead volume at the lowest CPL ($80–$130). It's the gateway treatment—first-time Botox clients often add fillers, laser treatments, and skin rejuvenation within 12 months. Body contouring (CoolSculpting, Emsculpt) has the highest CPCs but also the highest ticket values ($1,500–$4,000 per package). Laser hair removal has strong seasonal demand (peaks in spring/summer). We recommend starting with Botox + one additional treatment line, then expanding as data proves what converts best in your market.
Med spa Google Ads cost has two line items. Ad spend runs $3,000–$12,000/month based on your market, competition, and how many treatment lines you advertise. Management starts around $400/mo, scaling with scope, sized to the number of ad groups and landing pages we manage. So a small single-treatment account might total under $4,000/month all-in, while a multi-treatment metro campaign can run $13,000+. Every dollar is tracked to booked consultations, not impressions.
Med spa PPC and medical spa PPC are the same discipline, run very differently depending on the agency. We treat medical spa PPC as a treatment-by-treatment problem: separate ad groups, separate landing pages, and bids set to each treatment's lifetime value. Generic agencies lump everything into one Performance Max campaign. Our med spa PPC structure is Search-only and high-intent, which is why it converts at 12–15% instead of the 3–5% blended accounts see.
Google Ads is just one part of the strategy. Most med spas need Google Ads + SEO + a high-converting website. We handle all three.
Book a free 30-minute Google Ads audit with our team. We'll analyze your current med spa website, run a competitive audit, and show you exactly how many consultations and bookings you're missing out on. No pressure. No contracts. Just honest insights from a Google Premier Partner agency.
Schedule Your Free Audit Now →Matched ad credit for new Google Ads accounts through our Premier Partner program.