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Google Business ProfileAdd-on

Maps, reviews & reputation. Bundles with any plan

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Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.

Google Premier Partner · Top 3% Clutch 5.0 Month-to-month · No contracts
4.9 on Google Google Premier Partner · Top 3%
General Contractors & Construction SEO Experts

SEO for General Contractors & Construction Companies

Rank #1 for "general contractor near me," "home remodeling," and "construction services" in your city. Build the organic authority that turns your contracting business into the most visible option—without paying $25–$50 for every lead.

6–12 mo
Timeline to Page 1
640%
Avg. Organic Traffic Growth
$0
Cost Per Lead (Organic)
Google
general contractor jacksonville florida
Organic Search Results
#1 Organic Result
yourcontractor.com › general-contractor-jacksonville
General Contractor Jacksonville FL | Home Remodeling & Construction
Full-service general contractor serving Jacksonville. Kitchen remodels, bathrooms, additions, and repairs. Licensed, insured, 20+ years experience...
competitor1.com › contractors
Construction Company | Home Remodeling Services
Professional construction services in your area...
competitor2.com › home-builders
Local Home Contractor | Free Estimates
Call today for a free quote on your project...
Keyword Research

SEO Keywords We Target for General Contractors

High-volume, high-intent keywords that homeowners and property managers actually search. We use Ahrefs to find opportunities your competitors are missing.

KeywordMonthly VolumeKeyword DifficultyIntent
general contractor near me18,200High KDLocal
home remodeling contractor [city]6,800MediumLocal
bathroom remodel contractor9,600High KDCommercial
kitchen remodeling [city]5,400MediumLocal
general contractor [city]3,200MediumLocal
home addition contractor4,500MediumCommercial
licensed general contractor near me2,900Low KDLocal
roofing contractor [city]7,100MediumLocal
home repair contractor near me8,900High KDLocal
commercial construction contractor3,400MediumInformational
deck builder contractor [city]2,100Low KDLocal
best contractor in [city]1,800Low KDLocal
73,800Total Monthly Volume
12Primary Keywords
45+Long-Tail Opportunities
$0Cost Per Lead (Organic)
Our Proven SEO Framework

How We Take Construction Businesses to Page 1

A 4-phase SEO strategy covering technical foundation, content, local dominance, and authority building. Every step is backed by data and proven across dozens of contractor websites.

1

Technical SEO Foundation

Fix the infrastructure before building content. A broken foundation means wasted effort.

Full Technical Audit

We crawl your site with Screaming Frog and Ahrefs to find broken links, redirects, duplicate content, missing tags, slow pages, and crawl errors. Every issue documented and prioritized.

Screaming Frog + Ahrefs Audit

Speed Optimization

Test with GTmetrix and optimize to under 3 seconds. Install WP Rocket Premium for caching, image optimization, and code minification. Get before/after screenshots.

GTmetrix + PageSpeed + WP Rocket

Schema Markup

Add LocalBusiness, Organization, Service, Review, and FAQPage schema. Structured data earns rich snippets and helps Google understand your services and location.

LocalBusiness, Organization, Service

GA4 + Tag Manager Setup

Install GA4 and GTM with conversion tracking for calls, forms, and quotes. Set up goals and events so you see which pages and keywords drive leads.

Google Analytics 4 + GTM

Security & Accessibility

Add security headers (HSTS, CSP), install reCAPTCHA with honeypot on forms, add favicon, ensure HTTPS. Security signals are a ranking factor.

Security headers + reCAPTCHA

Robots, Sitemap & Console

Verify robots.txt, create XML sitemap, set up Google Search Console and Bing. Monitor indexing and fix coverage errors weekly. Technical SEO foundation.

Search Console + Bing Webmaster

Rank Math SEO Setup

Install and configure Rank Math with title templates, meta descriptions, Open Graph tags, breadcrumbs, 404 monitoring, and redirect management.

Rank Math Pro

WP Activity Log

Track all website changes—content edits, plugin updates, logins, settings. Essential for security auditing, accountability, and knowing exactly what changed and when.

WP Activity Log
2

Content Strategy & On-Page SEO

Research-driven content that matches what homeowners and businesses actually search for.

Keyword Research & Mapping

Use Ahrefs to find keywords for kitchen remodels, bathrooms, roofing, additions. Map keywords to pages with zero cannibalization. Every page targets unique intent.

Ahrefs Keywords Explorer

Competitor Research

Identify top 5–10 organic competitors with Ahrefs and uSearchFrom. Analyze their pages, backlinks, and keyword gaps. Build plan to outrank them systematically.

Ahrefs + uSearchFrom

Site Architecture

Plan structure by studying competitors. Service pages, location pages, portfolio, testimonials, blog—each optimized with proper internal linking hierarchy.

Modeled after top competitors

Internal Links Optimization

Build strategic internal linking. Kitchen page links to kitchen blog, which links to bathroom page. Every page passes authority to pages that matter most.

Ahrefs Internal Links Report
3

Local SEO & Google Business Profile

Dominate the map pack and local results where most contractor searches happen.

Google Business Profile

Create or claim GBP. Optimize every field (categories, services, description, hours, photos), add team members, respond to reviews, post weekly updates.

Google Business Profile Manager

Google Reviews Strategy

Display reviews prominently with schema markup. Set up review generation system. 4.8+ stars with 50+ reviews dramatically improves map pack rankings and CTR.

Review aggregation + schema

Social Media Links

Link Facebook, Instagram, LinkedIn, YouTube from website. Social signals and brand consistency reinforce authority with Google.

Facebook, Instagram, LinkedIn, YouTube

Citations & Directories

Submit to 50+ directories (Home Advisor, Angie's List, Yelp, Houzz) with consistent NAP data. Inconsistent citations hurt rankings—we fix every one.

Home Advisor, Angie's List, Yelp, Houzz
4

Off-Page SEO & Authority Building

Build the backlink profile and domain authority that pushes you past competitors.

Backlink Analysis

Analyze your profile and competitors' with Ahrefs. Identify high-authority link opportunities—construction publications, local news, associations. White-hat outreach plan.

Ahrefs Backlink Explorer

Digital PR & Content

Create linkable assets (remodeling guides, cost tools, before/after galleries). Pitch expert commentary to local media—contractor expertise is highly quotable.

Outreach + Content marketing

Ahrefs Monitoring

Set up Ahrefs projects for your domain and competitors. Rank tracking, backlink alerts, domain rating growth—monitored monthly. Data drives every decision.

Ahrefs Site Explorer + Rank Tracker

Monthly Reporting

Clear monthly reports: keyword rankings, traffic, inquiries, backlinks acquired, and next month's action items. Adjust strategy based on data.

GA4 + GSC + Ahrefs reports
Content Strategy by Service

SEO Content Blueprints for Every Project Type

Each service gets its own content strategy. Kitchen remodels, bathrooms, additions, and commercial projects with unique SEO-optimized plans.

Kitchen Remodeling Pages

Content Strategy: 8–12 Pages

Core Service Page

"Kitchen Remodeling in [City]" main ranking page for "[city] kitchen remodel". Includes timeline, design options, budgets, before/afters, and estimate CTAs.

Supporting Blog Content

  • "Modern kitchen design trends for 2024: styles and cost estimates"
  • "How much does a kitchen remodel cost in [City]?"
  • "Kitchen remodeling timeline: from design to completion"
  • "Best kitchen cabinet colors and materials: pros and cons"
  • "Granite vs quartz countertops: which is right for your kitchen?"

Target Keywords

  • "kitchen remodeling [city]" — 5,400/mo
  • "kitchen contractor near me" — 4,200/mo
  • "kitchen remodel cost" — 6,800/mo
  • "modern kitchen design ideas" — 3,100/mo
  • "best kitchen cabinets" — 2,900/mo

Internal Linking Strategy

  • Kitchen page → Cost estimation blog post
  • Design ideas article → Cabinet options guide
  • All kitchen content → main service page
  • Blog posts → free quote CTA

Bathroom Remodeling Pages

Content Strategy: 6–10 Pages

Core Service Page

"Bathroom Remodeling [City]" targets "[city] bathroom remodeler" variations. Covers shower/tub options, tile choices, vanity designs, accessibility, ROI. Portfolio of completed bathrooms.

Supporting Content

  • "Bathroom remodeling ideas: small bathroom vs master bath"
  • "How much does bathroom remodeling cost in [City]?"
  • "Walk-in shower vs bathtub: cost and design considerations"
  • "Bathroom tile trends 2024: styles, materials, and installation"
  • "Universal bathroom design for aging in place"

Target Keywords

  • "bathroom remodeling [city]" — 9,600/mo
  • "bathroom contractor near me" — 3,400/mo
  • "bathroom remodel cost estimate" — 5,200/mo
  • "shower tile ideas" — 4,100/mo
  • "master bathroom design" — 2,800/mo

Internal Linking

  • Bathroom page → Cost guide article
  • Design ideas → Tile options page
  • All content → main bathroom service page
  • Blog posts → free consultation CTA

Home Addition Pages

Content Strategy: 6–9 Pages

Core Service Page

"Home Addition Contractor [City]" positions as addition specialists. Bedroom additions, bonus rooms, second stories. Includes permits, timeline, budgets, ROI info.

Supporting Content

  • "Home addition costs in [City]: budget breakdown by project type"
  • "Second story addition vs single-level expansion: costs and timelines"
  • "Building permits for home additions in [State]: requirements explained"
  • "Home addition ROI: how much value does it add?"
  • "Bonus room additions: design ideas and construction costs"

Target Keywords

  • "home addition contractor [city]" — 4,500/mo
  • "home addition cost" — 3,800/mo
  • "second story addition" — 2,100/mo
  • "home expansion contractor" — 1,900/mo
  • "bonus room addition" — 1,600/mo

Internal Linking

  • Addition page → Cost guide article
  • Second story article → Permit requirements page
  • All content → main addition service page
  • Blog posts → free estimate CTA

Commercial Construction Pages

Content Strategy: 6–10 Pages

Core Service Page

"Commercial Contractor [City]" focuses on office buildouts, retail spaces, warehouse conversion, tenant improvements. Scheduling flexibility, minimal disruption, permits, compliance.

Supporting Content

  • "Commercial tenant improvement projects: costs and timeline"
  • "Office buildout contractor: design and construction phases"
  • "ADA compliance in commercial construction: requirements checklist"
  • "Retail space renovation: design considerations for retail"
  • "Warehouse conversion projects: residential and commercial uses"

Target Keywords

  • "commercial contractor [city]" — 3,400/mo
  • "commercial construction company" — 2,800/mo
  • "tenant improvement contractor" — 1,900/mo
  • "office buildout contractor" — 1,400/mo
  • "commercial renovation" — 2,100/mo

Internal Linking

  • Commercial page → TI cost guide article
  • Office buildout → ADA compliance checklist
  • Each project type → main commercial page
  • All content → project inquiry CTA
SEO vs Google Ads

Why Contractors Need Both SEO and PPC

Both work. Together they're unstoppable. Here's how they compare for contractor marketing.

SEO (Organic)

  • $0 cost per lead once ranked
  • Builds long-term authority
  • 70% of clicks go to organic
  • Compounds over time
  • Takes 6–12 months for results
  • Requires ongoing investment
VS

Google Ads (PPC)

  • Instant leads from day 1
  • Precise keyword targeting
  • Scalable budget control
  • A/B testable ad copy
  • $18–$45 per click
  • Stops when you stop paying
Measurable Impact

What Our Contractor Clients Actually See

Real data from real contractor SEO campaigns. Averages across our construction client portfolio—not cherry-picked outliers.

640%
Average Organic
Traffic Growth
15+
Keywords on
Page 1 (avg.)
5.2x
Return on
SEO Investment
94%
Client
Retention Rate
Why Contractors Choose Us

Real Experts, Not Generic Generalists

We specialize in contractor SEO. We understand your market, seasonal trends, project timelines, and how homeowners search for services.

Construction Industry Expertise

Managed 50+ contractor SEO campaigns. We know keywords homeowners search, local competition, and strategies that work in this space.

White-Hat SEO Only

No PBNs, link farms, or keyword stuffing. We build sustainable authority with ethical strategies that won't get penalized. Results that last.

Everything Is Yours to Keep

Your website, content, backlinks, analytics—all belong to you. Leave anytime and keep your optimized website. No hostage situations.

Full Transparency & Reporting

Monthly reports with real data: rankings, traffic, inquiries, backlinks. No vanity metrics. You always know what we're doing.

No Contracts. Ever.

Month-to-month. Cancel anytime. Our 94% retention rate proves results keep clients—not paperwork. 6-month commitment recommended.

All-in-One Service

SEO, Google Ads, website design, and Google Business Profile. One team, one strategy, one goal: more qualified leads.

Common Questions

Contractor SEO: Your Questions Answered

Expect 3–6 months for meaningful improvements and 6–12 months to reach page 1 for competitive keywords. Less competitive long-tail keywords rank faster. SEO compounds over time—the longer you invest, the stronger your organic presence becomes.

Packages start at $2,000/month for local SEO and range to $6,500+/month for comprehensive campaigns. A single residential project worth $5,000–$30,000+ means even one additional qualified lead per month delivers solid ROI.

For immediate leads, start with Google Ads while building SEO simultaneously. Google Ads produces leads within days; SEO takes months but leads are essentially free once ranked. Best strategy uses both.

Professional toolkit: Ahrefs (keyword research, backlinks, rank tracking), Screaming Frog (technical crawling), Google Search Console and GA4 (monitoring), GTmetrix and PageSpeed Insights (speed), Rank Math (on-page), WP Rocket (caching), Google Business Profile Manager (local).

No ethical agency guarantees specific rankings—Google has 200+ ranking factors that change constantly. We guarantee our proven process, transparent reporting, and consistent effort. Our 94% retention rate and 640% average traffic growth speak for themselves.

Daily keyword rankings via Ahrefs, weekly organic traffic via GA4, conversion tracking (calls, forms, quotes), domain authority growth, backlinks acquired, technical scores. Monthly comprehensive reports with metrics, trends, and next month's actions.

Ready to Get Found for General Contractors?

Get a free SEO audit for your contracting business. We'll analyze your current rankings, technical health, backlink profile, and local competitors—then show you exactly how to dominate organic search.

Google Premier Partner 94% Client Retention 51+ Industries Served No Long-Term Contracts
Media Spearhead services

The service behind this page

This is how we apply our SEO services to general contractors. To get named in ChatGPT and Google AI answers as well, see answer engine optimization (AEO). Want calls this week? Start with Google Ads management.

Free strategy call
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This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.

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