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Google Premier Partner · Top 3% Clutch 5.0 Month-to-month · No contracts
4.9 on Google Google Premier Partner · Top 3%
Google Premier Partner — Top 3% Worldwide

Google Ads for General Contractors

Homeowners searching for kitchen remodels, bathroom renovations, and home additions are ready to hire right now. We put your contracting business at the top of Google when they need you most—capturing high-value leads before your competitors see them.

$35–$40
Avg. Cost Per Click
7–9%
Target Conv. Rate
$130–$175
Cost Per Lead Range
Google
kitchen remodel contractor near me
Jacksonville, FL
Licensed Kitchen Remodel Contractor – Free Estimate
yourfirm.com › kitchen-remodel-jacksonville
Custom kitchen remodels, bathroom renovations, and home additions. Licensed, insured, and trusted by Jacksonville homeowners. Transparent pricing. Free consultation.
Keyword Intelligence

Top Keywords for Contractor PPC

12 high-intent keywords generating 22–28 qualified leads per month at $130–$175 CPL. We bid competitively on every keyword, capturing homeowners ready to hire.

Keyword CPC Mo. Vol. Category CPL Est.
general contractor near me $35 9,900 Service $350
home remodeling jacksonville $32 2,400 Local $320
kitchen remodel contractor $38 4,400 Service $380
bathroom remodel near me $35 3,600 Service $350
home addition contractor $40 2,200 Service $400
commercial contractor jacksonville $38 1,200 Local $380
home renovation company $30 2,800 Service $300
room addition cost $28 1,800 Research $280
basement finishing contractor $32 1,400 Service $320
licensed contractor jacksonville $30 880 Local $300
whole house remodel $35 1,600 Service $350
custom home builder $40 2,200 Service $400

How We Structure Your Campaign

All keywords organized into 6 high-performance ad groups: Kitchen Remodel, Bathroom Remodel, Home Addition, Whole House Renovation, Commercial Build-Out, and Custom Homes. Each ad group has unique ad copy, landing pages, and bid strategies. No broad match. No PMax. No AI guessing.

Campaign Structure

11 Steps to a Bulletproof Contractor Campaign

Every step is tested, audited, and proven to drive qualified leads. No guessing. No AI templates. Just proven conversion tactics.

Ad Group 1: Kitchen Remodel

Kitchen remodel contractor, kitchen renovation near me, custom kitchen design. High-intent keywords from homeowners ready to invest in their kitchens.

Ad Group 2: Bathroom Remodel

Bathroom remodel near me, bathroom renovation contractor, luxury bath design. Capture homeowners upgrading bathrooms for luxury and functionality.

Ad Group 3: Home Addition

Home addition contractor, room addition cost, second story addition. Target homeowners expanding their living space and property value.

Ad Group 4: Whole House Renovation

Whole house remodel, complete home renovation, full kitchen and bath reno. Maximum project value. Target comprehensive renovation projects.

Ad Group 5: Commercial Build-Out

Commercial contractor Jacksonville, office build-out, retail renovation. Target business owners upgrading commercial spaces.

Ad Group 6: Custom Homes

Custom home builder, luxury home construction, high-end custom builds. Premium segment targeting affluent homeowners.

Exact Match Keywords Only

Every keyword bid on exact match. No phrase match. No broad match. No broad match modified. You control every search trigger.

Negative Keywords (23 blocked)

We exclude: contractor jobs, contractor salary, DIY remodel, remodeling ideas, home improvement tips, contractor insurance, contractor school, construction jobs, building permit, HGTV, Fixer Upper, Home Depot, Lowes, and 11 more. Zero tire-kickers.

Smart Bid Strategy

Target CPC of $35–$40. Track ROAS and adjust bids within 48 hours. Automated rules freeze underperforming keywords. Dayparting adjusts bids by time of day.

Conversion Tracking

We install Google Ads conversion tracking on your contact form, phone calls, and chat messages. Real data. Real ROI calculations. Every lead traced back to the keyword that generated it.

Monthly Optimization

Every month: keyword performance audit, ad copy refresh, landing page multivariate testing, bid adjustments, and a detailed performance report with next month's action plan.

Campaign Pillars

What Homeowners Are Searching For

Your campaigns laser-focused on the 4 project types generating the highest value. Each pillar has dedicated ad groups, landing pages, and messaging.

1
Kitchen Remodeling

Modern kitchens. Custom cabinetry. High-end appliances. Granite countertops. Homeowners investing $20K–$100K+ for their dream kitchen.

2
Bathroom Remodeling

Luxury baths. Spa-quality fixtures. Tile and stone work. Heated floors. Projects ranging $15K–$50K that increase home value dramatically.

3
Home Additions

Extra bedroom. Second story. Sunroom. In-law suite. Homeowners adding $30K–$150K in value to their properties.

4
Commercial Build-Out

Office renovation. Retail build-out. Medical suite. Restaurant kitchen. Commercial projects valued $50K–$500K+.

Building Your Empire, One Project at a Time

When homeowners decide to remodel their kitchen, they're ready to spend. Our campaigns put your company in front of them the moment they start searching. The average contractor sees 3–5 leads per month. We deliver 22–28 qualified project leads—ready to sign contracts.

22–28
Qualified Project Leads Per Month
5–8×
Return on Ad Spend (ROAS)
$130–$175
Cost Per Lead
$10,500
Monthly Minimum Budget

The #1 Question We Get: "What's Included?"

Everything. Account setup. Campaign structure. Keyword research. Ad copy. Landing page strategy. Conversion tracking. Monthly optimization. Detailed reporting. Dedicated account manager. That's not an upsell—that's the base package. We don't charge extra for the work that actually gets you results.

Get Your Free Audit →

Why Contractors Choose Media Spearhead

Google Premier Partner

Top 3% of Google partners worldwide. Direct Google support. Early access to new features and beta tools.

Custom Campaign Structure

6 ad groups, 12 keywords, 23 negative keywords. Built specifically for contractor PPC. No AI templates. No broad match.

24/7 Monitoring

Automated rules catch underperforming keywords within hours. Daily bid adjustments. Real-time pause/resume logic.

Conversion Tracking Experts

We set up Google Ads conversion tracking on contact forms, phone calls, and chat. You'll know the cost of every lead.

Monthly Reporting

Detailed spreadsheets showing every keyword's performance, CPL, ROAS, and next month's strategy. No fluff. Just data.

No Contracts

Month-to-month. Cancel anytime. We keep you happy because we want to, not because you're locked in.

Questions

Contractor PPC Explained

Real answers to the questions we hear from contractors every day.

What's the minimum monthly budget for a contractor campaign?
$10,500. That's $35–40 CPC × 300 clicks/month. Less than that and you're competing on the scraps. More than that and we scale aggressively into higher-volume keywords. We've tested extensively: $10,500 is the floor for sustainable lead generation.
How much does each lead cost me?
$130–$175 CPL. That's calculated as: (Monthly Budget ÷ Number of Leads). At $10,500/month with a 7–9% conversion rate on $35 clicks, you're looking at 22–28 leads. $10,500 ÷ 25 leads = $420 per lead max. Most contractors we manage see $130–$175 after optimization.
What about PMax (Performance Max) campaigns?
We don't use them. PMax is for ecommerce brands that need volume. You need quality. We stick to Search Ads with exact match keywords, giving you precise control over what triggers your ads. You see everything. You understand everything.
How fast will I see leads?
Campaigns go live within 5 days. You'll see your first clicks within 24 hours of launch. First leads come in within 7–10 days. Peak performance (22–28/month) typically hits by month 3 after optimization cycles complete.
Are there any contracts?
No. Month-to-month. We keep you because we deliver, not because you're locked in. If you want to pause or cancel, you can do it with 5 days' notice.
How do you differentiate my company from competitors?
Your landing pages tell your story. 25+ years in business? Licensed and insured? Free estimates? Custom financing? We highlight the exact reasons homeowners should choose you. Your ad copy matches your landing page matches your conversion strategy. Everything is coherent. Everything is tested.
Free strategy call
Google Ads Offer

New to Google Ads? Get up to $1,000 in ad credit

This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.

Spend $350 → get $350 · Spend $2K → get $1,000
Claim My Free Ad Credit
No contracts 48hr setup Premier Partner