Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
At 2:14 on a Sunday morning, someone who has just been released from a county jail is standing in a parking lot with a citation, a towed car and a phone at 11% battery. They type "dui lawyer near me." Whoever answers that call gets the case. We build and manage the Google Ads campaigns that put DUI and DWI defense firms in that moment — with the actual cost math written down, not hidden.
Most agency pages selling DUI attorney PPC quote a cost per lead somewhere between $150 and $400. That number cannot be produced by the inputs those same pages publish. If clicks cost $50 to $100 and landing pages convert at 8% to 12%, arithmetic gives you a very different answer — and it is the answer you should budget against.
Here is the whole chain, step by step, with nothing skipped.
DUI and DWI defense sits in the most expensive tier of legal search alongside personal injury and mass tort. In dense metros the top-of-page bid on "dui lawyer near me" regularly clears $100. This is the input, not the outcome.
A "lead" here means a phone call past the qualification threshold or a completed case-review form. A cost per lead can never be lower than the cost per click that produced it. Any agency quoting a CPL below its own CPC is describing something other than a lead.
Not every caller retains. DUI intake teams typically sign one in three to one in five qualified inquiries, depending on how fast the phone is answered and whether the caller can pay a retainer that night.
At a $15,000 felony or repeat-offense fee, a $6,250 acquisition cost is a good trade. At a $3,000 flat-fee first-offense misdemeanor, a $3,400 acquisition cost is a loss. This is the part nobody puts on a sales page, and it is the single most important thing to model before you spend a dollar.
All cost, fee and case-count figures on this page are illustrative planning models built from published national benchmark ranges for the DUI and DWI defense category. They are not quotes, not projections for any specific firm, and not a representation of results we have obtained. Auction prices, conversion rates, intake performance and fee structures vary enormously by market, firm and month. Prior results do not guarantee a similar outcome.
Take a single-county DUI campaign at $10,000/month in ad spend and a $70 blended cost per click. That buys roughly 143 clicks ($10,000 ÷ $70). At a blended 9.75% conversion rate across a full keyword set, 143 clicks produce about 14 leads. At a 4-to-1 signing ratio, 14 leads produce roughly 3.5 signed cases.
Add management at $1,500 and the total marketing cost is $11,500. At a $6,000 average fee across a mixed docket, 3.5 signed cases is $21,000 in fee revenue — about 1.8× the total marketing cost, before any of the firm's own overhead. At a $3,000 average fee, the same campaign produces $10,500 against $11,500 of cost and loses money.
That is the whole business case for DUI attorney PPC in one paragraph. It works when your average matter is worth more than roughly $3,500, when your intake answers the phone at 2am, and when the geography is tight enough that you are not paying $70 for calls you have to refer out. If any of those three is missing, Google Ads is the wrong first channel and we will tell you so on the audit call rather than after you have spent $30,000 finding out.
Management fees start at $400/month and scale with ad spend. Legal sits in a higher tier than home services because the click prices are five to ten times higher and a single mismanaged week costs real money. A DUI account running $8,000 to $12,000/month in spend typically lands at $1,200 to $1,800/month in management. Larger multi-county metro builds at $15,000 to $25,000/month typically run $1,800 to $3,000/month. No setup fee, no contract, no percentage of case fees — that last one raises fee-sharing questions in most jurisdictions and we do not go near it.
That third card is the uncomfortable one. In home services we insist on 8 to 10 clicks per day as the floor for making decisions from data. At a $70 DUI click, 8 clicks a day is $17,024/month (8 × $70 × 30.4) and 10 clicks a day is $21,280/month. Most single-office DUI firms are not going to spend that, and they should not have to. So we do the opposite of what a volume agency does: we compress a smaller click budget into the hours and the square miles that actually convert, and we tell you up front that a Tier One account needs about 90 days before the numbers mean anything. Anyone promising you a verdict on performance in week two at this spend level is reading noise.
Not all DUI search demand is worth $80 a click. The table below is a working starting set for a DUI defense build, with the conversion rate we would forecast for each term and the resulting cost per lead computed from it. Every CPL in this table is the CPC divided by the conversion rate in the adjacent column — no rounding tricks, no borrowed averages from other verticals.
| Keyword | Avg. CPC | Fcst. Conv. | Cost / Lead | Match | Intent |
|---|---|---|---|---|---|
| dui lawyer near me | $78 | 12% | $650 | Exact | Crisis |
| dwi attorney | $65 | 11% | $591 | Exact | Crisis |
| drunk driving lawyer | $72 | 10% | $720 | Exact | Crisis |
| dui defense attorney | $68 | 11% | $618 | Exact | Crisis |
| dwi lawyer | $56 | 10% | $560 | Exact | High |
| dui charges attorney | $85 | 10% | $850 | Phrase | Crisis |
| felony dui lawyer | $95 | 9% | $1,056 | Exact | Crisis |
| dwi defense attorney near me | $82 | 12% | $683 | Exact | Crisis |
| best dui lawyer | $48 | 7% | $686 | Phrase | Research |
| dui attorney free consultation | $58 | 9% | $644 | Phrase | High |
| aggressive dui defense | $76 | 8% | $950 | Phrase | High |
| breathalyzer refusal lawyer | $62 | 8% | $775 | Phrase | Research |
Those blended numbers are derived, not asserted. Across the twelve terms above, an equal 100 clicks each is 1,200 clicks at a total cost of $84,500, producing 117 leads. $84,500 ÷ 117 = $722 per lead. The same figure falls out of the averages: $70.42 blended CPC ÷ 0.0975 blended conversion = $722. Multiply by a 4-to-1 signing ratio and you get $2,888 per signed case, which sits comfortably inside the $1,250 to $6,250 planning envelope from the section above. Every number on this page reconciles to every other number on this page.
Note what is not in the table. No "dui lawyer cost", no "how much is a dui", no "dui lawyer reviews". Those queries look adjacent and behave completely differently — they are price-shoppers and researchers who will consume a $60 click and call four other firms. We will build them a separate low-bid ad group later, once the core is profitable, and we will judge it on its own numbers rather than letting it hide inside a blended average.
The keyword set also has to respect where you are actually admitted. A statewide keyword list attached to a firm that appears in three counties is a machine for generating referral calls you cannot bill for.
DUI demand is not distributed like plumbing demand. It arrives in three sharp waves tied to arrest timing, release timing and family reaction, and each wave wants a different ad, a different bid and sometimes a different campaign type entirely.
Wave one is the in-custody and just-released window. Friday through Sunday, roughly midnight to 4am. The searcher is the arrestee or the person who came to pick them up. Intent is as high as it ever gets and patience is zero. If your ad shows and the call goes to voicemail, you have paid $80 for the privilege of losing the case to whoever picks up next.
Wave two is the morning after. Eight to noon on Saturday and Sunday, and a very large Monday morning block that catches the entire weekend's backlog at once. The searcher has slept, has the paperwork in front of them, and is now reading rather than panicking. This wave converts on landing pages, not on call-only ads.
Wave three is the family. Weekday evenings, six to ten. A spouse or a parent is researching on behalf of someone else, comparing three or four firms, and will call during business hours tomorrow. Different copy entirely — this person responds to credentials and process clarity, not urgency language.
There is also a predictable second search spike two to four days after arrest, when first appearance has happened and the administrative side of the license question becomes urgent. Several states run a short window to request an administrative license hearing — Florida's is ten days from arrest — and search volume for license-related DUI queries clusters tightly inside it. We schedule budget for that window. We do not write ad copy that explains the deadline, because that is your firm's job and your firm's jurisdiction, not ours.
A call-only campaign replaces the landing page entirely: the ad headline is your phone number and the click initiates a dial. For wave one this is exactly right. Nobody standing outside a detention center at 2am is going to read a hero section, scroll a bio grid and fill out a form.
The honest downsides are real. You lose landing page testing, you lose the ability to pre-qualify, and junk-call rate goes up because a mis-tap becomes a billed conversion. Call-only also strips out the trust-building that makes a $7,500 fee feel reasonable. So we use it surgically: call-only campaigns during staffed overnight hours only, standard Search with call assets everywhere else, and a hard rule that call-only never runs into an hour where a human is not answering. Call assets on standard Search get their own schedule so the click-to-call button disappears when the office is closed and the form becomes the primary action instead.
Local Services Ads sit above the paid search block, are billed per lead rather than per click, and carry the Google Screened badge. For legal, the cost per signed case is usually far better than search. The catch is volume, and the catch behind that is eligibility.
National benchmark range for legal-category LSA leads in early 2026. Charged on the lead, not the click, with a dispute process for wrong-practice-area and spam contacts.
National legal-category benchmark. Higher than search-lead retention because the caller has already chosen a screened firm from a short list rather than opening six tabs.
Roughly two to eleven times cheaper per signed case than the $1,250 to $6,250 search planning envelope. This is why LSA goes first in almost every legal build we do.
You cannot buy your way to more LSA leads than your market generates. Most DUI firms exhaust LSA supply well below their growth target, which is exactly when search becomes worth its higher cost per case.
LSA figures above are national legal-category benchmarks for early 2026, presented as illustrative planning inputs. They are not our results, not a quote, and not a forecast for any individual firm. LSA lead prices are set by Google and move by market and month.
The practical answer for most DUI firms is not "LSA or PPC." It is LSA first because it is the cheapest signed case in the building, search second to capture the demand LSA cannot serve, and organic underneath both so that neither channel is the only thing standing between you and an empty calendar. That is the same logic behind our broader law firm marketing approach and the DUI lawyer marketing strategy we build around it.
Geography is the highest-leverage setting in a DUI account and the one most commonly left on its default. At $70 a click, every mile of radius you cannot service is a direct transfer from your operating account to Google's.
Google's default is "Presence or interest," which shows your ads to people who are merely interested in your area — including someone in another state researching a DUI that happened during a vacation, and every out-of-market competitor doing reconnaissance. For a jurisdiction-bound practice this default is indefensible. We set Presence: people in or regularly in your targeted locations on day one, on every DUI campaign, without exception. It is a two-click change that routinely removes 15% to 30% of wasted spend.
Firms think in courts; Google thinks in municipalities. Those do not line up. In our home market, Jacksonville is Duval County, but Florida's Fourth Judicial Circuit also covers Clay and Nassau. A firm that appears in all three should be targeting all three — and a firm that only appears in Duval should be actively excluding the other two, because a Green Cove Springs arrest generates a call that ends in a referral. We build the geo from the list of courthouses where your attorneys actually appear, then work outward.
A tight three-to-five-mile radius around the county jail or pretrial detention center is the single highest-intent geo layer in a DUI account. It catches releases, it catches the family member who just drove over at 3am, and it catches the bondsman's parking lot. We run it as a separate location target with its own positive bid adjustment so its performance is visible rather than buried in a metro average.
A radius around the courthouse catches genuinely useful moments: someone who just got a continuance, someone whose public defender assignment fell through, someone walking out of a first appearance realising they want private counsel. It also catches jurors, court staff, bailiffs, opposing counsel and every other attorney in the building. We run it, but we watch it separately, and if the search terms report fills with research queries during business hours we either narrow the hours or cut it. It is a hypothesis, not a rule.
If you want the organic equivalent of this same geographic discipline, that is the entire job of DUI defense SEO — ranking in the counties you actually serve rather than the ones you can afford to bid on.
In a $15 vertical a sloppy negative list costs you a few hundred dollars a month. At $70 a click, thirty junk clicks is $2,100 — more than a month of management. This is the starting list we deploy before a DUI campaign serves its first impression, and it grows every week from the search terms report.
The highest-volume junk in legal PPC. People researching the profession look identical to people needing it until you read the query.
"Free" needs care: "free consultation" is a strong commercial query. We negative the free-representation variants at phrase level while keeping "free consultation" live.
These people are looking for information, not counsel. Some convert eventually; none convert at a price that justifies a $78 click today.
Post-disposition and non-legal services. Bail bonds in particular is a restricted Google advertising category and must be kept structurally separate from your defense campaign.
Directory-brand searchers want a list, not a firm. Excluded by default; we only unblock them inside a deliberate, separately budgeted conquesting test.
Only negative the matter types you genuinely do not take. Several of these — CDL and boating cases especially — are premium work for the firms that handle them.
Two operational rules matter more than the list itself. First, the search terms report gets read weekly, by a person, for the life of the account. Broad match plus Smart Bidding will find new ways to spend your money every single week, and the only defense is someone looking at the actual queries. Second, negatives live at shared-list level, not buried in one ad group, so that a term blocked in January is still blocked when a new campaign launches in June.
Bidding on a rival firm's name is legal in the mechanical sense and available in the interface. Whether it is a good idea for a DUI practice is a genuinely closer question than most agencies admit, and the answer depends on facts about your bar and your market that we cannot decide for you.
Google's trademark policy draws a clear line between keywords and creative. You may bid on another firm's name as a keyword. You generally may not use that name in your ad text without authorisation, and the trademark owner can file a complaint that gets your ad disapproved. Dynamic headline features and broad match can put a competitor's name into your creative accidentally, which is one more reason we do not run broad match unattended on legal accounts.
Brand-term clicks are usually cheap — often a third of a generic DUI click — because you are the only advertiser bidding on someone else's name. But Quality Score is poor, your ad shows on a fraction of eligible auctions, and the searcher already has a firm in mind. Conquesting converts, when it converts, on the searcher who was never fully committed: the one comparison-shopping a name a friend gave them. Volume is small.
Start with brand defense. Then, if you want competitive volume, conquest the categories rather than the names: directory and aggregator queries, "best dui lawyer in [city]" style comparison searches, and the review-shopping terms. Those capture the same undecided searcher without putting a colleague's name in your account. If after that you still want name-level conquesting, we will build it as a separately budgeted, separately reported campaign so you can see exactly what it costs and switch it off in one click — and only after you have confirmed with your own ethics counsel that your jurisdiction permits it.
Roughly four out of five DUI inquiries come in as calls, not forms. If your conversion tracking counts every call as a conversion, Smart Bidding optimises toward wrong numbers, robocalls and eight-second hang-ups. The fix is a duration threshold and a second, deeper conversion behind it.
Google's default call conversion threshold is 60 seconds, inherited from lower-value verticals. In DUI intake, sixty seconds gets you the caller who asked "how much" and hung up, the wrong number that took a while to sort out, and the collect-call misroute from the detention center. We set the primary conversion at 90 to 120 seconds, because a genuine DUI inquiry cannot be conducted in less time than that — the intake alone takes longer.
When you push retained-client events back into Google Ads with the click ID attached, the bidding system stops optimising for cheap phone calls and starts optimising for the click patterns that historically produced signed cases. On a DUI account this is the difference between a low cost per lead and a low cost per case — and those two goals frequently point in opposite directions. We wire this up with whatever you already use (Clio Grow, Lawmatics, Filevine, HubSpot or a spreadsheet if that is genuinely what you have) and we set the conversion lag window to match your real signing cycle rather than Google's default.
Enhanced conversions for leads — hashed first-party data passed back with the conversion — recovers a meaningful share of the attribution lost to consent restrictions and cross-device journeys, and it works within these constraints. We implement it as standard on legal accounts.
Legal is one of Google's restricted verticals. Getting this wrong does not produce a warning email — it produces disapproved ads on a Friday night, or in the worst case an account suspension that takes weeks to appeal. Here is what actually applies to a DUI defense account.
DUI and DWI defense advertising is permitted. Bail bond services are a separately restricted category and are prohibited or heavily limited in most jurisdictions Google serves. If your firm has any bail-adjacent offering, it belongs in a different account structure entirely — not a sibling ad group, where one disapproval can cascade.
LSA in the legal category requires Google Screened verification: active bar licence in good standing, background checks, and professional liability insurance on file. It is a real gate with a real timeline. We start this paperwork on day one of an engagement because it is usually the long pole.
Google restricts ad personalisation built on inferences about criminal history or legal trouble. Practically: no remarketing lists from DUI landing pages, no customer match uploads built from arrest or charge data, and caution with in-market and affinity segments. Search keyword targeting is unaffected, which is the main reason search remains the workhorse channel here.
Google's misrepresentation policy and your state bar's advertising rules independently prohibit implied guarantees. "Charges dropped or you don't pay," "guaranteed dismissal," "we win every case" — all of these can trigger both a disapproval and a bar complaint. Our ad copy for legal clients is written with those two rulebooks open.
Competitor names are permitted as keywords but not in creative without authorisation. Broad match and automated asset generation can put a rival's name into a headline without anyone approving it, which is why legal accounts we manage run on tightly controlled match types with automated asset creation switched off.
Google's rules are the floor, not the ceiling. Many jurisdictions require specific advertising disclaimers, restrict the word "specialist" to board-certified attorneys, and require a prior-results disclaimer wherever outcomes are referenced. Landing page footers, ad extensions and call scripts all fall inside the definition of an advertisement in most states.
Media Spearhead is a digital marketing agency. We are not a law firm, we do not practise law, and nothing on this page is legal advice. We build campaigns that are designed to sit inside Google's published advertising policies and to respect common state bar advertising requirements, but final responsibility for compliance with your jurisdiction's rules of professional conduct rests with your firm. We ask every legal client to route ad copy, landing page claims and disclaimers past their own compliance counsel before launch, and we build that review step into the timeline.
We also will not describe an attorney as a "specialist" or "expert" absent board certification, will not publish case outcomes without a prior-results disclaimer, and will not write copy that promises or implies a result.
Eleven stages, in order. No Performance Max on a legal account, no Maximize Clicks, no "let the algorithm figure it out" on a $70 click. Every stage below is something a human does and reports on.
Separate ad groups for first-offense misdemeanour, felony and repeat offence, refusal and breath-test challenges, underage, drug-impaired driving, and CDL or commercial matters if you take them. Each gets its own keywords, its own copy and its own landing page.
Location targets are drawn from the courthouses your attorneys actually appear in, not from your city name. Presence-only targeting, negative locations on every adjacent county you do not cover, and a separate high-intent radius layer around the jail and detention centre.
We draft against two rulebooks at once: Google's misrepresentation and legal-services policies, and your state's advertising rules. Copy leads on availability, jurisdiction and process clarity. Anything referencing experience or outcomes is verified with your firm and carries the required disclaimer.
The ad schedule is built from your intake coverage, then shaped by the three demand waves: weekend overnight, weekend and Monday morning, and weekday-evening family research. Hours nobody answers get zero budget until that changes.
A dedicated call-only campaign runs in staffed overnight hours where nobody is going to read a landing page. Standard Search with scheduled call assets covers the rest, with the click-to-call action disappearing when the office closes so the form becomes primary.
Shared negative lists deployed before the first impression: employment, free and appointed counsel, DIY research, adjacent services, directories, and out-of-jurisdiction terms. The search terms report is read by a person every week for the life of the account.
Unique tracking numbers per campaign and per ad group. The primary conversion is a 90-to-120-second call or a completed case-review form, not Google's default 60 seconds. Recording and disclosure configured to whatever your firm's compliance counsel specifies.
Signed engagements are pushed back into Google Ads against the original click ID from your case management system, with the conversion lag window set to your real signing cycle. Bidding then optimises toward click patterns that historically produced cases, not calls.
Sub-two-second load on mobile data, phone number fixed and thumb-reachable, the charge type named in the first line so the visitor knows they are in the right place, and a short form that does not ask for a case narrative at 3am. One page per charge type.
We open on manual CPC or Maximize Conversions with a CPC ceiling until there is enough conversion history for Smart Bidding to be anything other than a guess. Then we hand off to Target CPA anchored to your real cost per lead — typically in the $600 to $900 range, not a number invented in a pitch deck.
Every week: search terms, call recordings or transcripts where permitted, cost per qualified inquiry, and cost per signed case by charge type and by geography. Budget moves toward the charge types and counties producing retained clients, away from those producing conversations.
We are a Jacksonville-based Google Premier Partner — a status held by roughly the top 3% of US Google Ads agencies — with a verified profile on Clutch. Here is what that means in practice on a DUI account.
Every cost figure on this page is derived in front of you and reconciles with every other figure. We also say out loud that DUI attorney PPC loses money below roughly a $3,500 average matter value. An agency that will not tell you when to not spend is not managing your budget, it is collecting a fee from it.
No Performance Max, no Maximize Clicks, no unattended broad match, no automated asset generation. On a $70 click with bar-regulated creative, every keyword, bid and headline is a decision somebody made and can explain when you ask about it on the monthly call.
Offline conversion import from your case management system is part of the standard build, not an upsell. Cost per lead and cost per signed case regularly point in opposite directions, and only one of them pays your associates.
We audit answer rate, ring time and after-hours coverage before we raise spend, because in DUI the campaign and the phone are one system. A missed 2am call is a lost case, and no amount of bid optimisation fixes an unanswered phone.
Copy is written against Google's legal-services and misrepresentation policies and against common state bar advertising rules, then routed to your compliance reviewer before launch. No guarantees, no unverified outcome claims, no "specialist" without board certification — and a prior-results disclaimer wherever results are mentioned.
No contract, ten days notice to pause or cancel, and no percentage of case fees. Management starts at $400/month and scales with ad spend; a DUI account at $8,000–$12,000/month typically runs $1,200–$1,800. You will always know what you are paying us and what it bought.
Plan on $8,000 to $12,000 per month in ad spend for a single-county DUI campaign, plus management. Management fees start at $400 per month and scale with spend; a legal account at that spend level typically runs $1,200 to $1,800 per month, for a total of roughly $9,200 to $13,800. Larger multi-county metro builds usually need $15,000 to $25,000 per month in ad spend.
The reason the floor is that high is the click price. At a $70 blended cost per click, $10,000 buys about 143 clicks — under five clicks a day. That is genuinely thin data, which is why we ask for a 90-day evaluation window rather than pretending week two tells you anything. These are illustrative planning figures, not a quote.
Cost per lead is always cost per click divided by landing page conversion rate. DUI defense clicks run $50 to $100 or more on high-intent terms. At an 8% to 12% conversion rate that gives you $417 to $1,250 per lead — $50 ÷ 0.12 = $417 at the good end, $100 ÷ 0.08 = $1,250 at the bad end. Across a full keyword set, a realistic blended planning number is around $722 per lead.
If you have been quoted $150 to $400 per lead for DUI, ask what CPC and what conversion rate produce that number. A cost per lead can never be lower than the cost per click that generated it, and no landing page converts DUI traffic at the 25%+ rate that would be required. Illustrative figures.
Apply a signing ratio to the cost per lead. Most DUI intake operations retain one in three to one in five qualified leads. At $417 to $1,250 per lead, that is roughly $1,250 to $6,250 per signed case ($417 × 3 at the efficient end, $1,250 × 5 at the inefficient end). At the blended $722 cost per lead and a 4-to-1 ratio, the working number is about $2,888.
Against typical DUI defense fees of $3,000 to $15,000, that works well on felony, repeat-offence and refusal matters and is genuinely tight on low-fee first-offence misdemeanours. We model your actual fee mix before recommending a budget. All figures illustrative; prior results do not guarantee a similar outcome.
For cost per signed case, usually yes. For volume, no. National legal-category benchmarks in early 2026 put LSA leads at roughly $195 to $250 each, with about 34% of leads retained. That is about 2.94 leads per signed case, so $574 to $735 per signed case ($195 ÷ 0.34 = $574 and $250 ÷ 0.34 = $735) — far cheaper than the $1,250 to $6,250 search envelope.
The constraints are that LSA requires Google Screened approval (bar licence verification, background checks, professional liability insurance), leans heavily on your Google review profile, and is capped by the lead volume Google generates in your market. Most firms exhaust LSA supply well below their growth target, which is exactly when search earns its higher cost per case. We run both. National benchmarks, illustrative.
They work when a human answers. Call-only ads dial straight from the search results with no landing page in between, which suits the post-arrest search at 2am perfectly — nobody in that situation is going to scroll an attorney bio grid.
The failure mode is scheduling them into hours where calls go to voicemail. You are paying $70 to $100 for a click that becomes a hang-up. We run call-only only in the dayparts your intake is genuinely staffed, use scheduled call assets on standard Search the rest of the time, and audit your answer rate and ring time before increasing spend. If your after-hours coverage is not in place, fixing that comes before any bid increase.
At minimum, six groups. Employment: jobs, hiring, salary, career, law school, paralegal. Free and appointed counsel: free representation variants, pro bono, public defender, court appointed, legal aid — while keeping "free consultation" live, because that is a strong commercial query. DIY research: how to beat a DUI, represent myself, DUI laws, BAC calculator, reddit, quora.
Adjacent services: DUI school, DUI classes, SR-22, ignition interlock, bail bonds. Directories: Avvo, Justia, FindLaw, LegalMatch, Super Lawyers. Out-of-jurisdiction: every county and state you are not admitted in, plus matter types you do not take. Lists live at shared level so a term blocked in January is still blocked in June, and the search terms report is reviewed weekly by a person for the life of the account.
Charge-type ad group architecture, circuit-and-county geo targeting with presence-only settings and a jail radius layer, compliance-cleared ad copy routed to your reviewer, dayparting built around your staffed intake hours, call-only and call asset scheduling, shared negative keyword lists with weekly search-term review, call tracking with 90-to-120-second duration thresholds, offline conversion import so retainers feed back into bidding, landing page direction, and controlled scaling.
Reporting covers qualified inquiries, cost per lead, and cost per signed case broken out by charge type and geography — not impressions and clicks. Management fees start at $400 per month and scale with ad spend; DUI accounts typically sit in the $1,200 to $3,000 range depending on spend level and number of jurisdictions.
No. DUI attorney PPC management is month to month with ten days notice to pause or cancel, no setup fee, and no percentage of case fees — that last arrangement raises fee-sharing questions in most jurisdictions and we do not go near it.
We do ask for a realistic evaluation window. At DUI click prices a single-county account produces only a few dozen leads per month, so 90 days is the minimum honest read on whether the channel works for your fee mix. Anyone offering you a performance verdict at day fourteen on four clicks a day is reading noise.
Paid search is one channel. Local Services Ads sit above it, organic sits underneath it, and the firms that win their circuit are running all three at once.
A free 30-minute audit: your current campaign structure if you have one, the real auction prices in your counties, your break-even cost per signed case against your actual fee mix, and an honest answer on whether paid search is the right first channel for your firm. If the math does not work, we will say so.
Book the Free DUI PPC Audit →Media Spearhead is a digital marketing agency, not a law firm. Nothing on this page is legal advice, and no attorney-client relationship is created by reading it or by contacting us. All cost-per-click, cost-per-lead, cost-per-case and case-value figures are illustrative planning models derived from published national benchmark ranges, not quotes, forecasts or representations of results obtained for any client. Prior results do not guarantee a similar outcome. Law firms remain solely responsible for compliance with the advertising rules and rules of professional conduct of every jurisdiction in which they practise.
Matched ad credit for new Google Ads accounts through our Premier Partner program.