If you have ever tried to run an online advertising campaign, chances are you’ve encountered the dreaded “suspended account” message. This message is usually accompanied by some very technical and confusing language that can leave you feeling overwhelmed and frustrated. But don’t worry! There are a few simple steps that you can take to try and fix your suspended Google Ads account.
Research the Terms of Service Violation
The first thing you need to do is research what type of terms of service violation caused your account to be suspended. Each type of violation has its own set of rules and regulations, so it’s important that you understand exactly what happened so that you can take steps to ensure it doesn’t happen again. Most violations will fall into one of three categories: copyright infringement, misleading or false claims, or inappropriate content. Once you know what type of violation occurred, you can begin taking steps to resolve the issue.
Review Your Content
Once you know which type of violation has occurred, it’s time to review your content for any potential issues. Start with the ad copy itself; check for any spelling errors or grammar mistakes as well as any potentially offensive language or imagery. Then move onto reviewing your landing page; make sure all links work properly and that there aren’t any broken images or missing information. Finally, review your website URL; make sure it is secure (https) and up-to-date (no outdated plugins). All these things should be done prior to submitting an appeal in order to give yourself the best chance of having your account reinstated.
Submit an Appeal
Once you have reviewed all your materials and fixed any issues you may have found, it is time to submit an appeal for reinstatement of your ads account. Make sure that when crafting your appeal letter, it is polite yet informative so that Google knows exactly why they should reinstate your account. Be sure to include specific details about how the violation was addressed and how future issues will be avoided in order for them to better understand the situation before making a decision about reinstatement.
Fixing a suspended Google Ads account isn’t always easy but if done correctly it can help ensure that future problems are avoided and that campaigns run smoothly in the future. Researching the terms of service violation will help determine exactly what went wrong so necessary changes can be made before submitting an appeal letter for reinstatement—which should be polite yet informative so that Google knows exactly why they should reinstate your account. With careful attention paid towards each step outlined above, hopefully getting a suspended ads account reinstated won’t be too difficult!