How to Check Competitors in Google Ads

Knowing the competition is a key factor in any business. When it comes to online marketing, tracking your competitors’ strategies can be a great way to gain an advantage over them. Google Ads is one of the most effective tools for monitoring and analyzing competitor data. Let’s take a look at how you can use Google Ads to check on your competitors and what kind of information you can get from it. 

how to check competitors google ads

What Kind of Information Can I Get? 

Using Google Ads, you can research your competitors’ keywords, ads, budget, bid strategy, audience targeting options, and more. This data can help you determine where your competitors are focusing their efforts and what strategies might be working for them. It also gives you an idea of how much they are spending on particular campaigns and what tactics they are using to target their audiences. Additionally, with this data, you can make informed decisions about which keywords or campaigns would be most effective for your own business. 

How Do I Check Competitors in Google Ads? 

The first step is to set up a Google Ads account if you don’t already have one. Once that’s done, researching your competitors is as simple as searching their company name or website URL in the search bar at the top of the page. You will then see all the active campaigns they have running along with detailed information about each one including ad copy and performance metrics like cost per click (CPC). If there are multiple accounts associated with the same company (which is common), make sure to select “See all accounts” in order to get an accurate picture of their activity across accounts.  

What Else Can I Do With This Data? 

Once you have gathered all the data about your competitors’ campaigns, you can use it to optimize yours for better performance. For example, if one of their ad copy messages resonates more than others with their audience, consider incorporating similar language into your own ads. Additionally, if they are running campaigns that seem successful based on click-through rates (CTR) or conversions tracked through analytics tools like Google Analytics or Adobe Analytics, consider testing out similar strategies yourself to see if they yield similar results for your business as well.  


Google Ads provides a powerful tool for keeping track of what your competitors are up to and getting valuable insights into their advertising strategy so that you can make informed decisions about your own campaigns moving forward. By regularly checking competitor activity in Google Ads and making adjustments accordingly, businesses owners can stay ahead of the competition and ensure that their digital marketing efforts are being maximized for maximum impact and ROI.

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