Having a landing page for your Google ads account is one of the requirements in order to start showing your ads. Remember that when you get a click on any of the ads you are actively showing, those clicks are redirected to your landing page or website and the whole idea is for those interested to contact you or purchase one of your products.
To add a landing page to your campaign, you need to create an ad and while you are creating the ad, Google will ask you to insert a Landing page (this is one of the last requirements). Make sure that you only have one landing page for each campaign that you are running because if not, your campaign might get suspended.
Here are a few best practices you should implement on your landing page in order to get better results in your Google ads campaign:
- Make sure you include a call to action on your landing page (i.e. click to calls, schedule a meeting, buy now, etc).
- Install Google analytics and create specific goals in the Google analytics platform. Then, import those goals into Google ads. If you don’t do this, then you won’t be able to track conversions and you won’t know what’s working on your campaign.
- Make sure your landing page is mobile-friendly since 70% of the traffic nowadays comes from mobile devices.
If you have more questions or need any help on how to add a landing page to Google ads, contact us and we can schedule a quick meeting.
Also Read About How to Bulk Add UTM Parameters to Google Ads