A very common question for those who have no experience with Google ads is, how much does it cost? The answer to this question is very simple: It depends on your industry and location.
When you run a Google ads campaign, one of the first steps is to do keyword research based on the most relevant keywords for your industry and location. Once you do this keyword research, Google will include an average cost per click for those specific keywords in the location you are targeting. Google doesn’t just select a random number for the cost per click, this price is based on how much your competitors are currently paying for those same keywords in that same location. If you want to rank above your competitors, there are a few factors that are taken into consideration, but the most important one is how much you are bidding for a keyword.
Having said that, the rule of thumb is that in order to have a successful campaign you should have a budget to get at least 7-8 clicks per day. The more clicks you generate per day, the higher your chances of getting new leads. So for example, if the average cost per click in your industry is $3 and you want to run a small campaign, we recommend you have a $20 – $25 daily budget in place.
Remember, in Google ads you can control your ad schedule which means you don’t need to run your ads all 7 days of the week. We normally recommend choosing the best performing days (or the days your business is operating), to show your ads to potential clients.
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