Understanding the Different Types of Google Ads Campaigns

Google Ads is a powerful tool that can help your business reach prospective customers, increase conversions, and ultimately grow your bottom line. But with so many different types of campaigns available, it can be difficult to know which ones are best for your business. In this blog post, we’ll take a look at the different types of Google Ads campaigns and how you can use them to achieve maximum success.

how many types of google ads are there

Google Ads offers several different types of campaigns, each tailored to fit specific goals and target audiences. Here’s a quick overview of the most popular Google Ads campaign types: 

Search Network Campaigns

Search network campaigns are one of the oldest and most effective forms of digital advertising. With search network campaigns, you create ads that will appear on Google search results pages when people type in keywords related to your product or service. This allows you to get very specific with who you target, as well as give potential customers the information they need exactly when they need it. 

Display Network Campaigns

Display network campaigns allow you to place ads on websites that display content related to your product or service. Display networks allow you to reach a much wider audience than search network campaigns because they don’t rely solely on keyword searches; instead, they use contextually-targeted targeting technology to identify potential customers based on their interests, browsing habits, and more. Display network ads also come in different formats such as text-based banners or image-based ads. 

Video Ads

Video ads are becoming increasingly popular on both desktop and mobile devices. With video ads, businesses can create high-quality videos that introduce their product or service in an engaging way that is sure to capture the attention of potential customers. Additionally, video ads have the added benefit of allowing businesses to track user engagement metrics such as view times and click-through rates so they can better understand which videos are performing well and which ones need improvement. 

Shopping Campaigns

Shopping campaigns enable businesses to promote individual products through targeted ad placements across Google properties such as YouTube, Gmail, and the Google Search Network. Shopping campaigns allow businesses to showcase their products directly within search engine results pages (SERPs), making it easier for potential customers to find what they need quickly and easily while also providing detailed information about the product in question including pricing details, reviews, and more. 


Google Ads provides a powerful platform for businesses looking to effectively advertise online in order to increase brand awareness and drive conversions. By understanding the different types of Google Ads campaigns available – including Search Network Campaigns, Display Network Campaigns, Video Ads & Shopping Campaigns – businesses can ensure they are using the right type of campaign for their needs & achieving maximum success with their online advertising efforts!

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