When running a Google Ads search campaign, keywords are your best friend. Keywords help ensure that you’re targeting the right audience and putting your ads in front of the people who are most likely to convert into customers. But how many keywords should you use? Here’s what you need to know.
The goal of any keyword-driven search campaign is to maximize reach while keeping costs low. To do this, you need to have the right balance between broad and specific keywords. Broad keywords are those which cover a wide range of topics but have high search volumes and low competition, while specific keywords are more focused and tend to have lower search volumes but higher competition.
The exact number of keywords you should use will depend on your budget, business goals, and desired target audience. Generally speaking, it’s best to start small with around 10-15 relevant keywords for each ad group (groups of related ads). You can add more as needed, but it’s important not to go overboard – too many keywords will make it difficult for your campaigns to be successful and may lead to higher costs.
When selecting which keywords to include in your campaigns, focus on relevance rather than volume or competitiveness. Remember that these two factors will change over time – what works today might not work tomorrow – so be sure to regularly review and adjust your keyword list accordingly. Additionally, consider using negative keywords (words or phrases related to what you don’t want users searching for) so that irrelevant searches don’t trigger your ads unnecessarily.
Conclusion: Ultimately, there is no one-size-fits-all answer when it comes to choosing how many keywords should be used in an effective Google Ads search campaign. However, by keeping an eye on relevance and adjusting regularly based on changes in volume or competitiveness, you can ensure that you’re getting the most out of every dollar spent on advertising. With the right combination of broad and specific terms, plus a few negative ones thrown in for good measure, you’ll be well on your way toward optimizing your search campaigns for success!