Google Ads Setup Timeline: A Step-by-Step Guide to Launching Successful Campaigns

In the dynamic world of online advertising, Google Ads reigns as one of the most powerful tools for businesses looking to expand their reach and connect with potential customers. The success of a Google Ads campaign hinges on multiple factors, and one critical aspect is the setup timeline. Understanding how to navigate the Google Ads setup timeline efficiently can significantly impact the effectiveness of your advertising efforts.

Why Is the Google Ads Setup Timeline Important?

The Google Ads setup timeline plays a pivotal role in determining how quickly your ads can begin running. For business owners and marketers, time is often of the essence, and the ability to reach potential customers promptly is a top priority. Here, we explore the timeline for setting up Google Ads, and we will uncover factors that can affect how soon your campaigns can go live.

Step 1: Creating Your Google Ads Account

The first step in the Google Ads setup timeline is creating your Google Ads account. This initial phase involves essential tasks such as entering basic information about yourself and your business. It’s crucial to ensure that this information is accurate and up to date. You also need to specify the payment method you’d like to use, which can be either a credit card or a bank account.

Google Ads Setup Timeline Tip: When creating your Google Ads account, ensure that the currency used in your account matches the currency of your business, as this can impact the setup process.

google ads account structure

Step 2: Exploring Account Preferences

Once you’ve completed the primary account setup, it’s time to delve into account preferences. This is where you specify certain settings that will govern how your ads appear and who they target.

Step 3: Building Your First Campaign

The heart of your Google Ads setup timeline is crafting your first campaign. Depending on the type of campaign you plan to run, the complexity of this phase can vary.

Text-Based Search Campaigns: If your focus is on text-based search campaigns, this step primarily involves keyword selection and creating compelling ad copy. Keywords are the search terms or phrases that trigger your ads to appear when potential customers search for related queries.

Display and Video Campaigns: For display and video campaigns, the setup timeline may be more intricate. In these cases, you might need to create creative assets such as images or videos. Additionally, specifying targeting information is crucial to ensure your ads reach the right audience.

google ads campaign types

Step 4: Crafting Compelling Ads

Crafting compelling ads is an integral part of the Google Ads setup timeline. Your ad copy should be clear, engaging, and relevant to the keywords and audience you’re targeting. Each ad group within your campaign should have its unique set of ads to ensure maximum relevance.

Step 5: Selecting Bid Strategies

Bid strategies determine how much you’re willing to pay for clicks, conversions, or impressions. Your Google Ads setup timeline should include a careful consideration of your bidding strategy. Choose a strategy that aligns with your goals, whether it’s maximizing clicks, maximizing conversions, or achieving a specific target return on ad spend (ROAS).

Step 6: Launching Your Campaign

With your campaign fully prepared, the final step in the Google Ads setup timeline is launching it. After clicking the “Launch” button, your ads will be submitted for review.

Factors Affecting Approval Time

The approval time within the Google Ads setup timeline can vary based on several factors:

Ad Creatives: Google requires that ad creatives, including images and videos, adhere to their guidelines. Ensure your creative assets meet these requirements to expedite the approval process.

Claims and Claims Substantiation: Any claims you make in your ads must be substantiated with evidence if required. This might include studies or testimonials from customers.

Campaign Complexity: The complexity of your campaign can affect the approval time. While text-based search campaigns are typically straightforward, display and video campaigns may require additional time for review.

Submission Timing: The volume of campaigns being submitted for review can also influence approval times. It’s essential to submit your campaigns well in advance of your desired launch date to account for potential delays.

Google’s Workload: The workload at Google can vary, impacting the time it takes to review and approve your campaigns.

On average, it takes 1-2 days for approval after submitting your campaign materials. However, it can take longer depending on the complexity of the campaign or how busy Google is at the time of submission.


Navigating the Google Ads setup timeline plays a pivotal role in successfully launching online advertising campaigns. When you comprehend the steps involved and the factors affecting approval times, you can ensure that your ads swiftly reach potential customers.

In summary, while setting up Google Ads may appear daunting, thorough preparation streamlines the process. Although the Google Ads setup timeline’s duration may fluctuate based on factors such as campaign complexity and Google’s workload, adhering to these steps will expedite the approval of your campaigns. Keep in mind that each campaign is distinct, with varying results influenced by factors like the product or service type, budget size, and chosen targeting options. Ultimately, an investment in an effective paid advertising strategy can yield substantial rewards, making it a worthwhile pursuit for businesses seeking to expand their online presence. Don’t delay any longer; commence your journey today and unlock Google Ads’ potential for your business.

Armed with this comprehensive understanding of the Google Ads setup timeline, you possess the tools to navigate the dynamic realm of online advertising and harness the full potential of your marketing efforts.

Leave a Comment