Connecting Shopify to Google Ads for Maximum Visibility

Are you a business owner with an online store on Shopify? If so, then chances are you’re interested in increasing your visibility online. One way to do this is by connecting your Shopify account to Google Ads. This will enable you to use the powerful tools of Google Ads to promote your products and services and increase your search engine rankings. But how exactly do you connect Shopify to Google Ads? Let’s break it down. 

Step 1: Set Up Your Google Ads Account 

First, create a Google Ads account if you don’t already have one. Make sure the currency used in your Google Ads account matches the currency of your Shopify account. This can be changed at any time from within the settings menu of both accounts. Once you have an active Google Ads account ready, proceed to step two. 

Step 2: Connect Your Shopify Store 

The next step requires that you log into your Shopify store and find the “Apps” tab on the left-hand side of your screen. Select Apps, then scroll down until you find “Google Shopping App” and click on it. From there, simply follow the instructions provided by the app itself until you have successfully connected it with your active Google Ads account.              Step 3: Set Up The Shopping Campaigns Once both accounts are linked, setting up campaigns is easy! Just go into the campaign section of your Google Ads page and create a new campaign labeled “Shopping Campaigns” followed by whatever specific product or service name(s) that you want included in that particular campaign (e.g., “Shopping Campaigns for T-Shirts). After establishing each campaign, add relevant keywords that accurately represent what customers would search for when looking for those products or services (e.g., “t-shirts, men’s t-shirts, women’s t-shirts).  Finally, set a budget for each campaign and hit save! You have now successfully created new shopping campaigns using shopify and google ads! 

Conclusion: Now that we know how to connect shopify to google ads let’s recap what we learned today – first off, ensure that both accounts use matching currencies before connecting them; second, link up shopify with google ads using their respective apps; thirdly – set up shopping campaigns using relevant keywords; lastly – set a budget per campaign & hit save! With this information under our belt, we can now confidently take advantage of the power of google ads & unlock more potential leads for our businesses!